In this role, Landers will be developing annual marketing communications recommendations to help clients achieve their business goals and will serve as the lead liaison for VantagePoint clients in the commercial food equipment industry.
Landers, a Simpsonville native and graduate of the University of South Carolina Upstate, has been in the marketing industry since 2011. In her most recent role, she led an agency team in developing direct marketing strategies for clients.
“Dana brings strong professional marketing skills, including expertise in project management and creative strategy, to our VantagePoint clients, and we’re glad to have her on the team,” said Henry Pellerin, VantagePoint president and CEO.
About VantagePoint Marketing
VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients. Headquartered in Greenville, South Carolina, it is ranked nationally as one of Chief Marketer’s 2017 B2B Top Shops, is a ten-time winner of the Business Marketing Association of the Carolinas’ Agency of the Year award and has been named one of the small/midsized Best Places to Work in South Carolina for six consecutive years. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.
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