Upstate startup really growing things


Contact: Adam Steen, President and CEO
Phone: 800.218.0752

VisiGrow LLC is on track to bear its first fruit with completion of its first prototype

Greenville, SC, August 8, 2018 – Wouldn’t it be nice, if your plant could tell you it needs more water or less light? VisiGrow aims to provide the technology for today’s farmer to do just that. The farmer of the future will be able to “listen” to his/her plants.

VisiGrow is an agricultural-technology company that has developed an internet of things (IoT) solution that helps control all measured variables for higher yields in a shorter growing cycle. We do this by utilizing proprietary sensors to measure soil moisture, pH balance, temperature, humidity, and water flow. The sensor output/readings are connected to actuators and intermediary devices using a network. These communicate through a gateway that pushes information to the cloud where it is processed into data analytics for the end user.

Adam Steen, VisiGrow’s President and CEO, points out, “this is not a one-way discussion. If a sensor detects the soil is too dry, it communicates directly to the irrigation system to turn on the water.”

Steen continues, “VisiGrow helps farmers not only keep their plants happy and healthy, but also helps the farmer reduce waste and enhance productivity by allocating the quantity of fertilizer and water utilized on a per plant basis. The real-time dashboard will provide advanced analytics to measure each key performance index (KPI) at multiple levels. This enables the farmer to monitor these indicators over time and adjust plans and programs as needed to reach target growth.”

Steen is partnering with other South Carolina companies to divide and conquer the product development. VisiGrow is working with Charleston President/Owner Bobby Riggs of Customer Equipment Co. as well as Greenville’s Orange Bees to develop the software. With the completion of the first prototype, Steen will begin a rigorous testing process.

Furthermore, Steen is benefiting from South Carolina’s 3Phase program which helps research-based companies, like VisiGrow, to successfully acquire Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) federal grant awards. The mission of the SBIR and STTR programs is, “to support scientific excellence and technological innovation through the investment of federal research funds in critical American priorities to build a strong national economy… one small business at a time.”

When asked about the genesis of his company, Steen explained: “The vision for VisiGrow started a few years back while working on an inline drip irrigation system for another startup out of Denver, Colorado. I saw its potential to effectively change how we water and grow plants. Hydroponic farms are gaining popularity, but unfortunately are more susceptible to contamination and erratic environmental conditions. I hope VisiGrow will offer farmers the perfect solution to maintain a healthy hydroponic system.”

VisiGrow was the first of eight companies to join the startup incubator, PivotSC LLC, and also a member of the NEXT Entrepreneur Ecosystem.

PivotSC LLC, 50 S. Richardson St., Greenville, SC 29601, 864-625-0541

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