More than 60 Greenville area small business owners gathered Jan. 15 to learn how they can best use Facebook to grow their companies and create meaningful connections. Alex Fischer of Lucky Penny -- a wedding planning company specializing in planning LGBTQ+ weddings – hosted the Civic Dinner with Facebook to help these small businesses owners connect and share tips for success in the digital era.
Attendees represented an inclusive group of Greenville area businesses, with 65 percent being women-owned and 71 percent being diverse-owned businesses. Six local small business owners helped contribute to hosting the event, which included time for attendees to network and together explore the role Greenville small businesses can play in caring for their local communities.
Alex shared her personal story of challenges she met while seeking to grow her LGBTQ+ wedding planning business, having attended traditional wedding network events. She turned to Facebook and immediately began generating leads – from LGBTQ couples in search of a safe space. Since creating a business page on Facebook, Alex has successfully booked over 20 of their highest paying clients within the last three years of business.
Her business grew from a side hustle of $12,000 a year to nearing its first six figure year in 2019. Given that success, Alex launched a new virtual wedding planning membership that provides affordable wedding planning for LGBTQ+ couples who aren’t able to depend on financial assistance from family. In addition to training purpose driven small business owners on how to leverage digital tools, Alex has also made it her mission to offer training on how to be more inclusive to the LGBTQ+ community.
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