Spartanburg, S.C. – The University of South Carolina Upstate and Arrowhead Design Company have entered into an exciting collaboration, or more appropriately, "colla-BURG-ation," that marries the Upstate Spartans brand with that of the popular BURG apparel created by Arrowhead.
The exclusive Upstate – BURG design will be available for online pre-sale beginning Thursday, November 5, 2020, at BURGapparel.com. The initial four Upstate – BURG items are a short- and long-sleeved T-shirt as well as a sweatshirt and hoodie. The apparel is only available at BURGapparel.com and is not affiliated with any other licensee or vendor of USC Upstate licensed apparel. The four items available now will be joined by additional offerings in the coming months.
Importantly, the sale of each item carries a direct donation of at least 15% to the USC Upstate U Club, marking an investment in the opportunities provided to Spartan student-athletes.
Arrowhead Design Company, named the OneSpartanburg Inc. James B. Thompson Small Business of the Year in 2020, boasts three USC Upstate graduates on staff. Arrowhead president Lanie Whitaker '14 founded the company in 2016 and leads all creative projects. Slade Mullinax '18 serves as lead designer and creative director and Jennifer Lindman '18 serves as social media manager.
"Hey Spartans! I'm so excited to share this BURG™ Apparel Collaboration with you all! I've been a proud alumni since 2014 and a proud Spartanburg business owner of Arrowhead Design Co. since 2016." said Whitaker.
"The gear was designed by our Creative Director, Slade Mullinax, who is also a fellow alumni, and assisted by another fellow alumni, Jennifer Lindman. Arrowhead Design Co. is full of successful Upstate alumni that support their community and have a love for the University. We bleed green! Who's with us?!"
We are thrilled to be able to enter into this collaboration with Lanie and her award-winning team at Arrowhead. The combination of USC Upstate, a major academic, athletic and economic driver for the Spartanburg area, with the BURG brand as a wildly popular piece of the fashion fabric of Spartanburg is a perfect match. To have three Upstate alumni involved directly with this is all the more special," said Lenny Mathis, Upstate senior associate athletic director for external operations.
About the USC Upstate U Club
Memberships in the USC Upstate U Club help reinvest in our Spartan student-athletes. No matter the level of support, these dollars help our student-athletes receive a quality education while competing at the highest level of college athletics as a member of the NCAA Division I Big South Conference. Contact the USC Upstate U Club at 864-503-5141.
About Arrowhead Design Company
Arrowhead Design Company is a full service graphic design agency powered by young minds looking to unleash creativity! We offer everything from web design, graphic design, branding, video/photo, to retail apparel design. You'll appreciate our transparency and willingness to deliver the perfect look for your business. We specialize in the local business looking to make an impact in their area, but have a full skillset to perform on a corporate level. We're also the creators of BURG™ Apparel, originally created to create a sense of unity and pride in SpartanBURG, but has now gone national to other "BURGs" such as GatlinBURG, St. PetersBURG, and WilliamsBURG, etc. We've created a new style of design agency that breaks boundaries!
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