(TRAVELERS REST, S.C.) – The Cliffs is pleased to announce the newest member of its marketing team, Tara Giltner, who has been named content marketing specialist. In this role, Giltner is responsible for the strategic development, management, and copywriting of marketing and communications initiatives while aligning content with The Cliffs’ voice, vision and brand standards. Additionally, Giltner serves as the managing editor of The Cliffs magazine, Cliffs Living.
Giltner is a public relations and marketing professional with ten years of experience. Before joining The Cliffs, Giltner served as a creative consultant working with brands across the country to develop strategic marketing and public relations plans. She has worked with organizations such as Once was Monks Creative Communications, the Port of Palm Beach and the U.S. Immigration Fund.
“We are very excited to have Tara join our team at The Cliffs,” said Amy Anderson, vice president of marketing. “Tara will play an integral part in executing our marketing and communications plan, which is a key focus for our entire team as The Cliffs continues to grow. We look forward to her leadership in promoting The Cliffs brand and telling the story of our seven thriving communities.”
Giltner is a graduate of the University of South Carolina Upstate with a degree in English and International Studies. She is a past communications chair for the Public Relations Society of America, where she developed and oversaw all communications for the Palm Beach Chapter.
To learn more about The Cliffs, visit www.cliffsliving.com/buzz.
About The Cliffs
The Cliffs is a collection of seven private, luxury residential mountain and lake club communities located in the Carolina Blue Ridge Mountains, between two of the nation’s top award-winning cities for quality of life — Greenville, S.C. and Asheville, N.C. — and Clemson, S.C., home to top-ranked Clemson University. The Cliffs’ suite of amenities for members includes seven clubs, seven nationally recognized golf courses, six wellness centers, boating, watersports, marina, beach club, cycling, paddle sports, tennis complexes, equestrian center, hiking trails, wakeboarding, wine clubs, more than a dozen restaurant and private event venues, an organic farm and over 2,000 year-round programs and social activities to create timeless experiences. Homes at The Cliffs range in price from $500,000 to $6 million+; homesites, from $125,000. The Cliffs also offers professional and national club memberships. For more information about The Cliffs, visit www.cliffsliving.com/buzz. Contact The Cliffs at 864-249-4364 to learn more about real estate, membership or to arrange a visit.