The Brand Leader Expands Marketing, Creative, Development Teams

Katie Walling

Katie Walling

Greenville-based agency adds Marketing Manager, Web Developer, promotes two
GREENVILLE, S.C. – The Brand Leader, a branding agency specializing in strategy
and design headquartered in Greenville, South Carolina, recently announced the
addition of two new members to their growing staff. Katie Walling and Ben Hungerford have joined the team as Marketing Manager and Junior Web Developer, respectively.

Walling comes to The Brand Leader as the agency’s Marketing Manager, to lead
marketing initiatives for the agency’s brand. Her experience managing national brands’
marketing departments lends itself to leading The Brand Leader’s marketing, public
relations, and communications efforts.

 

Ben Hungerford

Ben Hungerford

“As we’ve grown over the last 18 months, it had become evident that we needed more
focus and expertise in the marketing of our own agency, not just our award-winning
clients. Katie is someone who can not only grow this department, but lead major efforts for the agency itself,” said Executive Creative Director/Agency Director, Kyle Duford.

“Her proven ability to build marketing departments from a team of one to a team of many will prove to be a key factor in driving the growth of our agency.”

Additionally, Hungerford joins the team as a Junior Web Developer. He joined the team
in a fractional role in 2020, working with the agency’s development team to create and
support websites.

“Ben has already proven himself to be an asset to The Brand Leader’s development
team and culture as a whole, so we are thrilled that he is joining our team full-time to
help move the needle for our clients,” said Aram Tchividijan, Director of Development.

 

Ashley Galloway

Ashley Galloway

Through recent growth coupled with launching a new Active Lifestyle Brands Division in
2020, the Agency also promoted Ashley Galloway to Accounts Director, and Kyle
Duford to Executive Creative Director/Agency Director, both serving key accounts
internationally.

“With our recent growth, we recognized the need to expand our capacity, specifically at
the senior level of leadership,” said CEO and Founder Geoff Wasserman. “Kyle and
Ashley’s prior experience leading brands from both a service and strategic perspective
have accelerated our transition to focus primarily on national and global brands, and
were a driving catalyst behind launching our new focus.”

Galloway joined the agency as Senior Brand Manager in mid-2020. With her promotion
to Account Director, she will be responsible for leading the account management team,
expanding the agency’s product offerings, level of service, and key client initiatives.
Galloway’s prior experience includes over 15 years of experience in client leadership
and brand strategy for companies like Mercedes Benz, Royal Bank of Canada (RBC),
3M Graphic Manufacturers, Perception Kayaks, Dagger Kayaks and Zaxby’s Quick
Service Restaurants.

Kyle Duford

Kyle Duford

Duford, who was named Agency Director in 2019 to lead day-to-day operations, now
formally adds the Executive Creative Director position to his role with the Agency.
“Kyle’s done a remarkable job at leading the growth of our agency,” said Wasserman.
“His prior experience of leading brands both strategically as well as creatively are a rare
blend that benefits our national and global clients. Working with our Creative Director
and team have helped him deepen our work, and the ECD role allows him to expand
our capabilities both with serving global brands, as well as attracting top creative talent
from around the world.”

About The Brand Leader
Founded in 1999, The Brand Leader is a branding agency specializing in strategy and
design. Headquartered in Greenville, South Carolina, The Brand Leader creates and
leads brands by focusing on transforming national and global companies into
unforgettable, strategically positioned brands.2020, the agency launched its outdoor
and active lifestyle brand initiatives.

For more information, go to thebrandleader.com or follow us
@TheBrandLeader on Twitter and LinkedIn


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