SCPRSA Upstate Professional Development Lunch: Hispanic Marketing—A Segmented Approach for Growing Brands

Headshot of speaker (Ramon)

Who: SCPRSA Professional Development Lunch

What: Ramon Nieves-Lugo on understanding influential segments of the Hispanic population.
"Hispanic Marketing: A Segmented Approach for Growing Brands”
Meet the three major Hispanic segments, learn about their motivations and discover their media habits. These insights are based on data from the Mosaic model, which segments all U.S. households. Research, data sorting and insight identification were completed in partnership with a team of student-analysts from a top-tier university.


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When: Wednesday, August 29
11:45 a.m. – Networking/Grab lunch
Noon – Speaker begins
12:45 p.m. – Q & A / Networking

Where: Endeavor, 1 North Main St., Greenville, SC 29601
ONE Building 4th Floor (Lunch provided)

Link to register: https://scprsa.org/events/hispanic-marketing-a-segmented-approach-for-growing-brands/?utm_source=Upstate+2018&utm_campaign=7f51c92e3b-EMAIL_CAMPAIGN_2018_08_14_01_47&utm_medium=email&utm_term=0_f9b145aee0-7f51c92e3b-276103177