Route 2 Capital Partners Invests in Convert IT Marketing

Wednesday, September 26, 2018, Greenville / Charleston, South Carolina – Route 2 Capital Partners is pleased to announce its participation in the purchase of Convert IT Marketing, LLC (“CIT”) alongside Abbey Road Capital (, an operationally-focused private equity firm in Atlanta, Georgia. Route 2 Capital Partners provided subordinated debt and an equity co-invest to finance the transaction. Headquartered in Fort Lauderdale, Florida, CIT ( provides outsourced pay-per-click marketing solutions to local law firms and will continue to be led by its founder, Paul Rubenstein.

Founded in 2011, CIT is a leader in providing digital marketing services to specialty legal practices. CIT’s unique and proprietary strategies deliver superior performance to its 700+ customers, placing it in top 1% of all digital marketers serving the legal vertical. Founded by former FLEETCOR (NYSE: FLT) senior executives, ARC seeks to further develop and scale CIT by working with Rubenstein to accelerate organic growth, expand product line, enter new verticals, and make additional acquisitions.

“We’re excited to support Convert IT Marketing alongside Abbey Road Capital,” notes R2CP Managing Partner Spalding White. “Paul has built a strong business, and Convert IT Marketing is a proven leader in its niche. We believe that Paul and the Abbey Road Capital team have the vision and experience to leverage CIT’s work-to-date, continuing its rapid organic growth, while also scaling Convert IT in exciting ways.”