Premier Arts Collective Announces New Brand

[Greenville, SC, January 17, 2022] The non-profit organization, Premier Foundation, announced it has re-branded and will now be known as Premier Arts Collective.

The new mission focuses on creating and implementing experiential programs that offer healing and therapy through the arts and music to serve the underprivileged and those affected by trauma and abuse.
“After years of developing and supporting a variety of charitable projects around the world, it became clear that our organizational purpose was being refined,” says Gene Krcelic, President of Premier Arts Collective. “Whether it was in Cambodia, Cuba, Jordan, The Bahamas and even here in the U.S., almost every project contained an element of therapeutic art or music.”

“While working with artists Jared Emerson and Troy Murray, we have seen, first-hand, how powerful and transformative the process of creating art can be,” Krcelic adds. “Whether it is a veteran struggling with PTSD, a child living in a third-world orphanage, a young girl who has been rescued from the nightmare of sex trafficking or simply being born into a high-risk environment; our network of artists, therapists and musicians are committed to developing therapeutic artistic programming to help the healing process.”

In 2022, Premier Arts Collective will implement new partnerships with Julie Valentine Center, Greenville Center for Creative Arts, and Upstate Warrior Solution in Greenville, SC. They will also continue partnerships and programs with Nu-Day Academy in El Salvador, Casa de la Creatividad in Mexico, and Elizabeth Estates Children's Home in The Bahamas.

Since 1998, as the ministry arm of Premier Productions and Premier Christian Cruises, the charity has served the impoverished, the enslaved, those who are hurting and marginalized, and those who have been left behind. Premier Arts Collective will continue to serve organizations such as the K-LOVE Hope Center in Detroit and Mount Nebo Bible Baptist Church in New Orleans through its Legacy Programs. To learn more, visit
Premier Arts Collective is an experiential non-profit organization offering healing and therapy through the arts and music to serve the underprivileged and those affected by trauma and abuse.

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