Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Pizza Hut U.S.’s chief brand officer Marianne Radley will speak at its next Collaborators & Cocktails speaker series on Sept. 30. Radley oversees the brand’s advertising, digital marketing, consumer insights, culinary and quality assurance teams and works closely with the Pizza Hut leadership team to set the business’ vision and strategy.
Radley, who is a graduate of Clemson University, will share how one of the country’s largest pizza companies revitalized its brand by returning to its roots. She will also share Pizza Hut’s approach to new strategic initiatives, including professional sports partnerships including becoming the NFL’s official pizza.
“The creative strategy we’ve seen from Pizza Hut is a great lesson about the opportunity for growth that lies in recognizing the value in a brand’s original identity and vision,” said Joe Erwin, president of Erwin Creates and founder of Endeavor. “I am excited for Marianne inspire our members and guests with the strategy and creative execution behind Pizza Hut’s resurgence.
Radley’s career includes leading marketing for well-known international brands such as Monster Energy, where she was the senior vice president for global marketing, and Anheuser-Busch InBev, where she held multiple management positions, her last as the first woman to be senior brand manager for the Budweiser brand. Radley has been recognized as one of the Top 100 Brand Innovators in the World in 2019, and Brand Marketing Women To Watch in both 2017 and 2018.
Collaborators & Cocktails starts with networking at 5 p.m., followed by the presentation and Q&A session at 5:45 p.m. The event is free to all Endeavor members and corporate members, with a very limited number of advance purchased guest tickets available for $30. Registration is required. No walk-ins admitted. Contact Endeavor@EndeavorGreenville.com for ticket information.
Endeavor is a membership-based coworking community for independent agencies and freelancers in the creative services fields, as well as corporate marketing teams. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. For more information, visit www.endeavorgreenville.com.
About Erwin Creates
Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, venture creation, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In Spring 2016, Erwin Creates opened Endeavor, a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals. Erwin Creates acquired a United Soccer League (USL) Division III franchise in Spring 2018, the Greenville Triumph, to bring professional soccer to the Upstate for the league’s inaugural season in 2019. For more information, visit www.erwincreates.com.