Oden, a business-to-business (B2B) marketing agency, announces its Vice President of Digital Marketing, Ashley Livingston, has received UX certification from the Nielsen Norman Group, a global UX research and consulting firm that provides research-based learning on user experience.
Livingston, a Greenville, SC resident, leads digital strategy for the agency, helping clients solve a wide variety of marketing challenges. Her UX certification enhances Oden’s offerings, helping clients develop compelling, meaningful user and brand experiences. The UX certification coursework focused on understanding user behaviors and using research methods to align UX strategies with business objectives. Livingston’s UX certification is part of Oden’s commitment to continuously growing and expanding its digital services to help clients achieve their goals.
“As the digital field continues to rapidly evolve and expectations grow, brands are looking for the latest research and best practices to maximize their digital communications and user experiences to compete in an increasingly competitive marketplace,” said Tina Lazarini Niclosi, principal and executive vice president of Oden. “While digital marketing has been a core focus of Oden’s for some time, Ashley’s certification provides added knowledge to enhance our offerings to clients and best support their needs.”
Oden is a business-to-business (B2B) marketing agency based in Memphis, Tenn. for nearly 50 years. The agency helps clients build leading and differentiated brands and create compelling customer experiences through a wide variety of marketing services. Oden specializes in leading clients’ branding and brand stewardship efforts, and brings digital technologies and fresh creative strategies to help them navigate today’s competitive business marketplace. The agency represents B2B clients across multiple industries including Fortune 1000 companies and mid-size and emerging bands. More information can be found at oden.com, or on LinkedIn (ODEN: B2B Marketing Agency), Facebook, Instagram, and Twitter (@odenmemphis).