NP Strategy Expands (Again!)

NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, welcomes two dynamic members to its South Carolina offices. John Cassibry and Hannah Lackey will both serve as Project Coordinators with Cassibry based in Charleston and Lackey in Columbia.

Cassibry is an experienced media strategist with extensive knowledge in the political and non-profit sectors. He most recently served as a Media Coordinator for the Alliance for Innovation and Infrastructure, a non-profit think tank based in Washington, D.C.


Lackey is a seasoned marketing strategist with particular knowledge and expertise in government affairs, business and policy. Over the last year, she served as the Membership and Marketing Coordinator for the South Carolina Chamber of Commerce.

“We are thrilled to welcome John and Hannah to our growing team,” said Heather (Hoopes) Matthews, CEO of NP Strategy. “NP Strategy is rapidly expanding to meet a growing client base. John and Hannah’s collective experience makes them a natural fit for our dynamic team.”

Founded in 2013, NP Strategy team brings together former journalists, political insiders, and communications professionals to serve clients ranging from nonprofits to global corporations. Together, NPS+ provides swift thorough assistance in media relations, stakeholder engagement, crisis communications, video production, digital content development, event management and strategic messaging needs.

Originally from Bethesda, Maryland, Cassibry studied Mass Communications at the University of South Carolina and graduated with Leadership Distinction in Professional and Civic Engagement. Lackey was born and raised in San Antonio, Texas and moved to South Carolina to study marketing and entrepreneurship at Winthrop University. They follow Jeff Reeves who joined NP Strategy’s Raleigh, NC office August 1.


SCBIZtv is part of the SC Biz News family, serving 100,000 high-level business execs throughout South Carolina. Click for more from SCBIZtv.