New Retailers Open Doors Within NorthPointe Mixed Use Project

BuildingECI Group, an Atlanta-based, privately owned, multifamily owner and developer, with partner, Central Realty Holdings (CRH), announce that retailers RockBox Fitness (3,411 sf) and Barberitos Southwestern Grille & Cantina (2,424 sf) have opened to customers within the NorthPointe mixed use project located on East Stone Avenue. The popular franchises will add to a vibrant and growing retail landscape in the North End area of Greenville, SC. U’ve Got Nails Salon is expected to open to customers in the summer. Additional retail spaces are available; please call 864-752-0300 with inquiries on retail leasing.

In addition to shop style retail and a grocery, the NorthPointe mixed-use development contains NorthPointe Apartments, a brand-new luxury community comprised of 286 units in two, five-story, elevator-served buildings. The first building, completed earlier in 2020, is 75% leased with the second building just beginning to deliver select units for move-in this month. For more information about NorthPointe Apartments, visit

“ECI is thrilled to see these terrific retailers open this month, adding to the walkable amenities so important to today’s residents,” said ECI Capital President, Jimmy Baugnon. “NorthPointe has it all – convenience, choice, luxury amenities and access to the Greenlink Trolley system and nearby recreation options.” A 57,000 square foot Harris Teeter & Pharmacy opened at NorthPointe in 2020.

NorthPointe Apartments, located at 503 E. Stone Avenue in downtown Greenville, feature a third-floor bridge to a covered parking deck and open living studio, one-, two- and three-bedroom apartments with well-appointed finishes and generous balconies. Residents enjoy luxury amenities including a resort-style pool, state-of-the-art fitness center with Fitness on Demand® and yoga room, club room lounges, business center, pet spa, bike storage and direct access to the ground level retailers.

NorthPointe is ideally located between Greenville’s historic residential districts and the north end of Downtown, at the prominent intersection of Stone Avenue North Church and Wade Hampton. The mixed-use community is pedestrian-friendly and walkable to local shops, coffee houses, breweries, restaurants, and the city’s Greenlink Trolley system. Residents appreciate access to downtown amenities, just two miles from Falls on the Reedy, under a mile from the Bon Secours Wellness Arena, 10 minutes from The Peace Center and seven minutes from Flour Field. The property is near the Swamp Rabbit Trail and Heritage Green and a mile from I-385 with easy access to job centers, education centers, and an abundance of scenic mountains and parks. It is also less than five miles from Prisma Health’s Greenville Memorial Hospital and within 13 miles of Greenville-Spartanburg International Airport.

About ECI Group
For more than 50 years, ECI Group has been one of the most highly regarded, privately owned real estate organizations in the United States. The firm is fully integrated, with development, construction, brokerage and management groups that have garnered national recognition for innovation and performance in the multifamily industry. With a portfolio of more than 7,500 units located throughout the Southeast, ECI is strategically positioned to continue to be a leader in the multifamily industry. For more information, visit

About Central Realty Holdings
Headquartered in Greenville, CRH is a family-owned company since 1926. CRH has evolved its core competencies over the last six decades. From land management to commercial real estate to creating unique properties that support and nurture the development of the community, CRH is a firm believer in purposeful design with the end-user in mind. For more information visit:

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