Neurodiversity: Your Key To Growth?

Are you struggling to find employees with the right talents and skills for your business? You are in good company! South Carolina is ranked #6 out of 50 states where employers are struggling the most in hiring. How can your business flourish when it is short-staffed?

Have you ever thought about specializing in being a neurodiversity embracing company? Neurodiversity could be your key to growth. You probably have heard of neurodiversity before, but you might have trouble identifying what is meant by this term. Examples for neurodiverse variations are Attention Deficit Hyperactivity Disorder (ADHD), Autistic Spectrum, Dyscalculia, Dysgraphia, Dyslexia, Dyspraxia. The key message is that all variations have in common that the brain works differently. Different from what is considered as normal (neurotypical) by society. Between 15-20% of the population would be classified as neurodiverse.

Neurodiversity is often under-represented in the workplace according to Korn Ferry Institute Associate Researcher Amelia Hayes. ‘People who are neurodiverse see, feel, and experience the world differently as a result of atypical brain function, which means they approach the world’s problems—and its solutions—from unconventional angles.’ Developing a neuroinclusive workplace would not only enlarge the pool of potential co-workers, but it would also make your business more competitive.

You probably have heard Richard Branson saying: ‘Employees come first. If you take care of [all] your employees, they will take care of your business.’ It is about time to extend your definition of talent and to raise the neurodiversity of your employees! Neurodiverse minds bring a fresh perspective into your business. They think and they approach problems differently. Be ready to break new ground to create benefits for your customers.

Well known companies like SAP, Hewlett Packard Enterprise (HPE), Microsoft, Willies Towers Watson, Ford, and EY were among the first who saw the potential of neurodiversity and have changed their recruiting processes. Embracing neurodiversity shows several positive effects on the company’s reputation, productivity, quality, innovation, and employee engagement.

The Korn Ferry Institute’s new report, Neurodiversity: the little-known superpower details how companies with neurodiversity initiatives have experienced increased innovation, improved communication, and widespread feelings of psychological safety, leading to more diverse, equitable, and inclusive work cultures.

Do you want to offer your customers products and services beyond normal? Then you should engage in attracting talents beyond normal!

What comes next? Actually, now is the perfect time to take the first step to learn more about the brain and neurodiversity.

Check out two events that are coming: the international ‘Brain Awareness Week’ and 'Neurodiversity Celebration Week' …

You can use these initiatives to gather information on how to address neurodiverse people and their needs. Encourage your employees to participate in the offered events and show your potential employees that you value the beauty of everyone’s brain…

blueativity, a platform to tackle how failure boosts creativity, will also participate in these initiatives by offering a ‘brainfood for lunch’ special. It is about ‘inside my adhd brain’, created by the Greenville-based Dr. Leigh Holcomb and sprinkled with the opportunity to exchange and connect with colorful people.

There are so many unidentified cases of ADHD and learning disorders among adults, particularly women. Dr. Leigh Holcomb was one of those. This is the reason why she will raise our awareness when it comes to ADHD, Dyslexia and Dyscalculia. How about an individual brain manual? Dr. Leigh Holcomb will share her proven strategies on how to find a place in which your brain can flourish. In Leigh Holcomb’s words: ‘Cycling from Toxic Overwhelm to Creative Synergy’

Dr. Leigh Holcomb knows about brains. She is a neuroscientist and a neurodiversity advocate. What makes Dr. Leigh Holcomb so special is that she combines brain and heart. Dr. Leigh Holcomb is a pharma & biotech career coach, a life science speaker, a board member for RIZE Prevention, and an international best-selling author. You can read her story in ‘She Is An Overcomer’.

We will meet online on 03/15/2023 from noon to 1pm (eastern time).
You are welcome to join:


McCann, Adam. “States Where Employers Are Struggling the Most in Hiring.” WalletHub, 02/15/2023,
“What Is Neurodiversity?” NeurodiversityHub,
Haynes, Amelia. “Neurodiversity: the little-known superpower.” Korn Ferry Institute, 2023,
Austin, Robert D. / Pisano, Gary P. “Neurodiversity as a Competitive Advantage.” Harvard Business Review, 05-06/2017, pp. 96-103,

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