Modal Receives National Recognition in UPS Store Small Biz Challenge with with Voting Online

Modal (, a Greenville-based hostel & coffee shop was nominated in the Top 10 Semi-Finalists for the UPS Store Virtual Small Biz Challenge 2021 in partnership with for a chance to win $25,000 and voting has started online.

Just last month, Modal, Greenville’s First and only hostel, was awarded “Extraordinary Inclusive Hostel” globally by Hostelworld, the largest hostel OTA (online travel agency) for the 2021 HOSCAR Awards. Now the modern hostel has been nominated as a Top 10 Semi-finalist in the UPS Store Virtual Small Biz Challenge nationwide and will compete to win up to $25,000 and an editorial feature article in Inc. Magazine.

Modal has set a new standard for boutique hostels in the US with community-driven events, local integration, and elevated accommodation standards. The property boasts 5 guest rooms – 3 dormitory-style shared rooms and 2 private suites, allowing a maximum of 23 guests for overnight accommodations. Together, Joe Hindman and investor, David Stone, have created a truly unique lodging option for the Southeastern United States, complete with an in-house art gallery and public coffee shop serving local craft coffee, pastries, beer & wine. This new concept rests in an underdeveloped area of south downtown where Hindman and Stone hope to bring new vibrancy through direct inclusivity, intentional community events, and smart business growth. In the first 10 months of operations, the property has hosted over 400 overnight guests from all over the United States as well as Australia, Brazil, Colombia, Mexico, and the Czech Republic.

Prize winnings include five (5) cash prizes to be awarded to five finalists. The maximum value of prizes available to be won at the Virtual Event is $70,000 in total potential winnings based on placement:

First Place Prize Winner up to $25,000
Second Place Prize Winner up to $20,000
Third Place Prize Winner up to $15,000
Fourth Place Prize Winner up to $5,000
Fifth Place Prize Winner up to $5,000

First Place, Second Place and Third Place Prize Winners from the Virtual Event will receive an editorial feature in the winter 2021-2022 issue of Inc. magazine and and video shoot, showcasing The UPS Store 2021 Virtual Small Biz Challenge.

Voting will be handled through and each voter is allowed only one (1) vote during the voting period (June 7 – July 5, 2021)


Finalists will be announced in late July.
For more information – visit

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