GREENVILLE, S.C. – Infinity Marketing, a full-service marketing agency in the Upstate, promoted Michelle Stikeleather to Director of Media Services to oversee the media department and advance the agency’s overall strategy.
“Michelle’s natural talent for establishing group focus and organizing new processes makes her an excellent candidate to lead the agency’s media department,” said Ted Rooke, Senior Director of Media Strategy. “We are confident that she will bring first-rate solutions and encourage us to continuously improve as a team.”
As Director of Media Services, Stikeleather manages oversight and direction for media strategy, and placement and reporting for clients across many verticals, with a focus on health care. She is responsible for improving departmental knowledge on media matters as well as identifying and implementing more efficient processes to maintain agency consistency and accuracy.
“I’m excited for the opportunity to lead Infinity’s media strategy in this new role,” said Stikeleather. “I’m looking forward to working even more closely with my team and providing insight to set and track departmental goals.”
Michelle Stikeleather came to Infinity in 2011 and has over 20 years of experience in the marketing industry. Over the course of her career, she held a variety of media planning and buying positions in agencies across the Southeast. Stikeleather graduated from the University of Georgia with a Bachelor of Arts in advertising and journalism.
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