McDaniel Village tanning salon rebrands as Palm Beach Tan

Greenville, South Carolina – Palm Beach Tan is transforming its interior and will soon feature new offerings as part of Palm Beach Tan’s acquisition of the former Ultra Tan location on Augusta Road.

The 1,920-square-foot salon will feature state-of-the-art sunbed and sunless tanning equipment offering multi-spectrums of light beauty therapies, as well as Palm Beach Tan’s exclusive Premier Collection Sunless Tanning solutions. In addition, the salon will be updated to reflect the brand’s latest in-store décor as a complete wellness and skincare experience.

The enhancements are a result of Palm Beach Tan’s major acquisition of more than 50 Ultra Tan locations in several cities across South Carolina, North Carolina and Georgia.

All sessions, packages and memberships previously purchased at Ultra Tan will be honored by Palm Beach Tan. All memberships will be rolled into the company’s signature Premier Rewards® program, offering free upgrades, spray tans, lotion discounts and more to loyal Palm Beach Tan members.

“We’re thrilled to expand our footprint to this area and introduce the Palm Beach Tan brand to the surrounding community,” said Diane Lucas, CEO of Palm Beach Tan. “Offering an array of beauty and wellness services and products is at the core of what we do at Palm Beach Tan, and we look forward to sharing those with these communities for years to come.”

The Augusta Road location, along with other South Carolina locations in Greenville, Spartanburg, Myrtle Beach, and North Carolina locations in Wilmington, Fayetteville, and Asheville, will be owned and operated by Palm Beach Tan, Inc. of Dallas, TX. Salons in Columbia, Greenwood, Florence and Charleston, SC as well as Savannah, GA will be owned and operated by long-time Palm Beach Tan franchisee, SVI Corporate, LLC of Aiken, South Carolina.

Palm Beach Tan joins a variety of tenants at McDaniel Village, including Augusta Nails, Bad Daddy’s Burger Bar, Davani’s, Garrison’s Opticians, Great Clips, Kate Carlyle, Label’s Designer Consignment, Oriental House, Panera Bread, Pet Supermarket, Pure Barre, Roost Interiors & Gifts, StretchLab, and Vestique.

About Palm Beach Tan
Founded in 1990, Palm Beach Tan, Inc. is the leader in the indoor tanning industry, operating more than 600 locations nationwide, both corporate and franchise-owned under the brands Palm Beach Tan and Planet Tan. The company has revolutionized the industry through innovative technology, products, and services as well as a commitment to the education of the brand’s more than 3000 salon beauty consultants. Palm Beach Tan offers the convenience of rewards-based memberships and a full range of beauty services including multiple levels of sunbed tanning beds, sunless spray tanning and skin care, spa services as well as its proprietary line of premium tanning and skin care products, Premier Collection. For more information about Palm Beach Tan, Inc., please visit


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