Local Agency Expands to Europe, Hires 20-Year Industry Veteran

GREENVILLE, S.C. – The Brand Leader, a brand-first agency specializing in strategy and design headquartered in Greenville, South Carolina, recently announced the addition of Justin Loretz to their growing staff.

Based in the UK, Loretz will be spearheading The Brand Leader’s business development efforts overseas, as well as acting as Senior Brand Strategist, Europe. He will work closely with European brands looking to bring their products or services to the US.


“I am thrilled to be working with The Brand Leader to assist burgeoning brands with the move to the US,” said Loretz. “The team they have assembled is an ideal blend of creativity and strategic thinking for positioning these companies to succeed internationally.”

Loretz comes to The Brand Leader with over 20 years of experience in the active lifestyle sector, particularly in the automotive and cycling industries. He began his career by co-founding cycling-based fitness equipment company, Trixter Developments, Ltd. From there, he went on to be an award-winning cycling journalist, editor, and broadcaster. He worked closely with brands such as Porsche and Ferrari in the automotive space, and Bianchi, Merida, and many others in the cycling space.

“Adding Justin to our team is another step toward taking our agency to the next level and increasing our capabilities for serving international clients,” said Executive Creative Director, Kyle Duford. “With deep experience in product development, media and marketing communications, and brand positioning, he is the ideal candidate for this role, combining his keen ability to get to the root of a client’s problems and his knack for finding effective, innovative solutions.”

About The Brand Leader
Founded in 1999, The Brand Leader is a branding agency specializing in strategy and design. Headquartered in Greenville, South Carolina, The Brand Leader creates and leads brands by focusing on transforming national and global companies into unforgettable, strategically positioned brands. In 2020, the agency launched its outdoor and active lifestyle brand initiatives.

For more information, go to thebrandleader.com or follow us @TheBrandLeader on Twitter and LinkedIn


SCBIZtv is part of the SC Biz News family, serving 100,000 high-level business execs throughout South Carolina. Click for more from SCBIZtv.