Marketing veteran will lead brand strategy and communications initiatives
as growing business solutions firm enters its 100th year of service
Greenville, S.C. (December 30, 2019) – Elliott Davis, a leading business solutions firm with nine offices across the Southeast, announces that Lauren Roach has been promoted to chief marketing officer, effective January 1, 2020. Roach has served as director of marketing communications for the past two years and is assuming the role being vacated by Jack Bacot, who is retiring at the end of December.
“Lauren is a respected marketing professional who has a wealth of experience in brand development and positioning,” says Rick Davis, CEO of Elliott Davis. “Her knowledge, passion and drive will enhance our marketing and communications efforts in support of the firm’s growth initiatives and our mission of making a positive impact on our clients, our people and our communities.”
As CMO, Roach will be based in the Greenville, South Carolina headquarters of Elliott Davis and provide marketing direction and strategy creation for the entire organization. She’ll also serve on the company’s executive leadership team and work to ensure all marketing and media programs align with the firm’s strategic business plan and culture.
“Elliott Davis will celebrate its 100th anniversary in 2020, and we have some bold plans for the future. I look forward to helping the company achieve those goals by strengthening the brand, sharing our story, and gaining greater awareness in each of our markets,” says Roach.
Before joining Elliott Davis, Roach served as marketing director for Wyche, a full-service law firm with three offices in South Carolina. In this role, she developed marketing campaigns at the firm and practice group level and oversaw all communications and public relations efforts. Roach also has more than five years of advertising agency experience, most recently as an account supervisor at EP+Co (formerly Erwin-Penland Advertising), where she managed the Verizon account.
Throughout her career, Roach has garnered numerous accolades for her work, including honors from the American Advertising Federation, the Academy of Interactive and Visual Arts and Lex Mundi, the largest network of independent law firms. The University of South Carolina alumnae is also a graduate of Furman University’s Women’s Leadership Institute and has been recognized as one of Greenville’s “Best and Brightest 35 and Under.”
About Elliott Davis LLC
Elliott Davis LLC is a leading business solutions provider offering a full spectrum of services in the areas of tax, comprehensive assurance, and specialized consulting services to diverse businesses, organizations, and individuals. The firm, which has been delivering innovative solutions since its founding in 1920, leverages a network of nearly 800 forward-thinking professionals in major domestic markets and alliance resources across the globe. Visit elliottdavis.com for more information.