Spartanburg, S.C. (Dec. 12, 2018) – The Lauren Ashtyn Collection, the leading luxury hair extension brand, plans to open a new salon in Drayton Mills in 2019.
Headquartered in Spartanburg, S.C., the Lauren Ashtyn Collection is the visible expression of Lauren Ashtyn’s lifetime passion for beautiful hair. The daughter of a stylist, she has spent her entire life immersed in the culture of the modern salon, with the goal of making her clients look and feel like the best versions of themselves.
Since the company’s start in 2015, The Lauren Ashtyn Collection has shown substantial growth in a highly competitive market. Part of this impressive growth includes contributions to the 2017 Grammy Awards gift bags, opening a premiere salon in the Spartanburg area, as well as expanding the brand to multiple markets throughout the United States, Canada and Europe. The company’s expanding appeal is also due to its large social media presence, with more than 180,000 followers on Instagram alone.
In July, the Lauren Ashtyn Collection announced it would be moving its headquarters to Drayton Mills, occupying a portion of Suite 140. That move should be complete in the first quarter of 2019. The salon will occupy Suite 120D, a more than 1,200-square-foot space adjacent to Bella Latte and Mozza Roasters.
The Lauren Ashtyn Hair Boutique also will partner with the Events at Drayton Mills to create a full luxury experience for brides and other event guests. Opened in November, the event space features a variety of spaces, from the Great Hall, which holds up to 300, to
more intimate settings, such as a cocktail lounge and private green rooms. In total, the indoor venue encompasses 8,800 square feet, including a dance floor, catering kitchen, and a fleet of mobile beverage service stations. The indoor areas are surrounded by a
variety of unique outdoor settings to facilitate separate centers of activity or simultaneous separate events. Elevated boardwalks, intimate streetscapes and courtyards, and covered gathering areas totaling an additional 6,000 squarefeet. All exist just steps apart. For the largest of events, a 20,000 square-foot natural lawn is available, which hugs the historic mill pond and can be upfit with limitless configurations of tents, stages, booths, etc.
The Lauren Ashtyn Collection salon experience gives clients the opportunity to see the collection of luxury hair extensions in-person and have their extension customized by a Lauren Ashtyn stylist. In March 2017, the Lauren Ashtyn Collection opened its first salon in downtown Spartanburg, S.C. The LA Hair Boutique, a full-service salon, catering to those who want the highest quality hair experience. Each stylist at The LA Hair Boutique is a Lauren Ashtyn Collection extension specialist and provides each client with the superior service. The new salon in Drayton Mills will have the opportunity to utilize LA Hair Boutique for their hair and makeup needs.
The Lauren Ashtyn Collection opened its second salon in September 2018 in Scottsdale, Arizona. The Lauren Ashtyn Collection Extension Bar Scottsdale services customers in the western part of the United States. In addition, the Lauren Ashtyn Collection continues to partner with salons all over the world to provide men and women with the hair they have always wanted.
“The Lauren Ashtyn Collection is honored to partner with Drayton Mills and the other rapidly growing businesses on their campus,” the company said in a statement. “Drayton Mills is a perfect fit with the luxury of the Lauren Ashtyn Collection. The company anticipates a strong and prosperous collaboration with Drayton Mills as both continue to grow.”