Joan Herlong named GSA Business Woman of Influence

Joan Herlong

Joan Herlong

GREENVILLE, S.C.—Joan Herlong, Founder and CEO of Joan Herlong & Associates Sotheby’s International Realty, was named to the GSA Business Women of Influence list for 2021.


A graduate of the University of Virginia, she has been selling real estate full time since 1993. She spent multiple years as the top producing solo agent with a national brand before starting her own boutique agency in 2011. By the end of her first year operating her own boutique agency, Herlong was the number one Realtor in the Greenville MLS (Multiple Listing Service), and was the number one Greenville realtor by sales volume between 2010 and 2019. In 2017, Joan Herlong affiliated with Sotheby’s International Realty to form Joan Herlong & Associates Sotheby’s International Realty. Since then, the company has more than tripled in volume and the number of agents. In 2021, she opened a Clemson office.

After graduating from the Chamber of Commerce’s Leadership Greenville Class XXIII (1997) she served on Leadership Greenville’s Board of Regents. She has been a PTA president, served on countless PTA boards, as well as the boards for the Greenville Free Medical Clinic, for Artisphere, Greenville’s annual arts festival. She’s served on the Greenville Country Club Membership Committee, sponsored several new members at GCC, and she’s a committed member of Greenville Women Giving.
“I’m honored to have been named to the GSA Business Women of Influence list,” said Herlong, “To be recognized with so many great women in the Upstate is a huge achievement.”

About Joan Herlong & Associates Sotheby’s International Realty
Joan Herlong & Associates Sotheby’s International Realty is one of the leading and most trusted names in real estate in Greenville. First founded by Owner/CEO Joan Herlong as AugustaRoad.com Realty in 2011, the firm has since handled thousands of properties in the Greenville and Upstate area. In 2017, the company affiliated with Sotheby’s International Realty, becoming Joan Herlong & Associates Sotheby’s International Realty. The company has more than tripled in agent count and production volume since that time. Learn more at www.jha-sothebysrealty.com.

About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.


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