Joan Herlong & Associates Sotheby’s International Realty adds five

GREENVILLE, S.C.— Joan Herlong & Associates Sotheby’s International Realty has added four Associates and a new Director of Marketing to its growing team serving the Upstate of South Carolina.

New Associates are Michelle Braunschweig, Patrick Schnelbach, Brandon Slaton, and Kristin Ray while the new Director of Marketing is Jillian Sobeck Whalen.

Based out of the company’s Clemson/Lake’s Region office, Braunschweig focuses her real estate business in the Lake Keowee region -- specifically within The Reserve at Lake Keowee, one of the South's premier lake and country club communities. Braunschweig started her real estate career in her home state of Wisconsin.

With a degree in construction engineering, Schnelbach spent the past three decades in sales with an emphasis on housing infrastructures such as heating, cooling, and plumbing in Michigan. He received the Team Bob’s Award of Excellence for five consecutive years of working on mechanical projects.

A Spartanburg native, Slaton brings a wealth of customer driven experience to the Joan Herlong & Associates Sotheby’s International Realty team. He has spent eight years working one-on-one with people in various roles from restaurants to golf to vehicles and more. Entering real estate with a focus on Spartanburg makes him a valuable team member. He also speaks Spanish.

Ray brings a powerful mix of hospitality, high-profile country club knowledge, and scheduling management to Joan Herlong & Associates Sotheby’s International Realty.

Working her way through school while majoring in business at Palomar College, she gained valuable experience in the service industry working a host of back-of-the-house jobs. After college, she spent five years as an office manager in a chiropractic office working one on one with patients with care plans, therapy, and discretion for their health.

A Clemson graduate who grew up in Greenville, Whalen brings a wealth of experience having worked for Podesta Group, Axios, and most recently a top team at TTR Sotheby’s International Realty in the greater Washington, D.C., Maryland, and Virginia region. She will be in charge of all marketing efforts for Joan Herlong & Associates Sotheby’s International Realty while still maintaining her own marketing company, Sobeck Studio LLC.

“As we continue to grow and strengthen our presence in the Upstate, these five are valuable additions,” said Joan Herlong, the company's owner and CEO. “Each of them has unique skills and abilities that will make them fantastic members of our company.”

Joan Herlong & Associates Sotheby’s International Realty is one of the leading and most trusted names in real estate in the Upstate of South Carolina. First founded by Owner/CEO Joan Herlong as Realty in 2011, the firm has since handled thousands of properties in the Greenville and Upstate area. In 2017, the company affiliated with Sotheby’s International Realty, becoming Joan Herlong & Associates Sotheby’s International Realty. The company has more than tripled in agent count and production volume since that time. Learn more at

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.

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