GREENVILLE, S.C. — Jeff Dezen Public Relations has announced that PR veteran Matt Lochel is returning to the agency in the newly created role of Head of Strategy and Client Services. He will oversee strategic planning and client service delivery to ensure that JDPR continues to provide best-in-class marketing communication campaigns that are strategically aligned with clients’ KPIs.
Lochel was Director of Media and Content Strategies at JDPR until 2017. He then served until December 2019 as Director of Account Services and Public Relations at Walker Marketing in Concord, N.C., during that agency’s acquisition by senior living marketing agency GlynnDevins.
“Matt’s return to JDPR marks a ‘win’ on multiple fronts,” said Jeff Dezen, president of the agency. “First and foremost, his strategic business insights and gifts for succinct communications will benefit our diverse group of clients in measurable ways. In addition, Matt’s knack for nurturing young talent is enviable. These qualities, combined with Matt’s kindness and genuine caring about others, fortify key elements of JDPR’s culture. We’re thrilled to have him back.”
Lochel has deep experience leading teams and developing strategic marketing communication campaigns for clients in a diverse set of industries, including senior living, health care, telecommunications and hand tools. Prior to his work at JDPR, he spent half a decade as a network news producer on the international desk at NBC News, which included an assignment within the network’s Beijing bureau. He has also served as an employee communication leader at Norwalk, Conn.-based GE Capital. He is a 2005 graduate of Winthrop University’s political science department.
Lochel said, “The opportunity to return to JDPR is an exciting one. I am eager to once again contribute to building upon the agency’s long, proud track record of creating best-in-class campaigns and strategic messaging. It’s empowering to work with JDPR’s talented team that continues to be so dedicated to exceeding clients’ expectations each day.”