Jasmine Road and Jasmine Kitchen name Greenville native Lisa O’Connell-Hall as new CEO

Greenville, SC - Jasmine Road has selected Lisa O’Connell-Hall as CEO, following an executive search process. Ms. O’Connell-Hall is returning to her hometown of Greenville and began her tenure on October 5, 2023.

In making the announcement, Board of Directors Chair Courtney Atkins said, “Jasmine Road’s Board of Directors is incredibly excited to have Lisa join the team. Lisa is a seasoned and respected nonprofit executive. In addition to her many professional accomplishments, she brings a passion for our mission and a genuine love for serving the people of the Upstate.”

For more than a decade, Ms. O’Connell-Hall has held various leadership roles in nonprofit, including Chapman Cultural Center and Hope Center for Children in Spartanburg. Most recently she served as VP of Resource Development and Interim CEO. She oversaw facility operations, cultural tourism, grants, advocacy, and capital campaigns. She also has held leadership roles in Association of Fundraising Professionals, Piedmont Chapter and Business and Professional Women, and OneSpartanburg.

Ms. O’Connell-Hall is committed to learning and leading with a lens of equity, diversity, inclusion, and accessibility in all areas of the community, particularly championing and mentoring women leaders. Ms. O’Connell-Hall has been sought for her expertise in fundraising, team building, and relationship building. She has served on the boards of numerous community organizations including AFP Piedmont Chapter, BPW of Spartanburg, and Spartanburg Racial Equity Collaborative.

“I am excited to return to Greenville and serve our community in such an important role and organization. The groundwork has been laid to take Jasmine Road into the next chapter and I look forward to working alongside such a skilled team and bringing both Jasmine Road and Jasmine Kitchen together”, said Ms. O’Connell-Hall.

About Jasmine Road

Jasmine Road is South Carolina’s first long-term residential program for adult female survivors of sex trafficking, prostitution and addiction. Jasmine Road serves to heal and employ survivors by providing a pathway of opportunity and a lifelong community of support, significantly reducing the likelihood of women returning to life on the streets.

Jasmine Enterprise, including Jasmine Kitchen, exists to employ residents and graduates of Jasmine Road in a safe, nurturing environment. The lunch cafe along with other affiliated social enterprises provide a pathway to financial independence by training survivors to gain sustainable and transferable job skills.



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