Infinity Marketing Presents Analytics Forum

GREENVILLE, S.C.—Infinity Marketing hosted its Let’s Talk Analytics event on Tuesday, May 14, in association with Matt Hertig, Alight Analytics CEO and Co-Founder, focusing on the marketing data landscape, marketing analytics’ importance and the best ways to be proactive with data.

“It was a pleasure to collaborate with Infinity Marketing for this event and have the opportunity to share our company’s insights in the world of marketing analytics,” said Hertig. “In the end, we want to convey that you don’t have to wrestle with data if you’re armed with the right equipment, and we look forward to aiding Infinity’s clients in understanding the complexities behind the numbers.”

Let’s Talk Analytics addressed varying analytics topics through presentations from Meghan Dimas, Analytics Manager, and Chris Sweeney, Senior Data Analyst, from Infinity Marketing, as well as Hertig on behalf of Alight Analytics. Attendees took part in a Q&A panel with Alight and Infinity team members. The event was followed by a cocktail hour with catering provided by Larkin’s Catering.

“Partnering with Alight Analytics has led to the single-most transformative initiative as an analytics department at Infinity. Its product, ChannelMix, has allowed us to increase automation and efficiencies, reform our internal processes, build meaningful data visualizations, and provide real-time, actionable insights to our clients,” said Dimas. “We are excited to have been able to host the Alight team in Greenville and share their strategic expertise with our clients and partners.”

To learn more about Infinity Marketing, visit


About Infinity Marketing
Founded in 1993 and located in Greenville, S.C., Infinity Marketing ( is an integrated marketing agency. The firm offers a wide range of services including brand strategy, digital and traditional media, analytics, DJ influencer programs, social media, SEM, SEO, creative services and web development. For more information on Infinity Marketing, please visit our website, LinkedIn page, or follow us on Twitter @InfinityMktSC.

About Alight Analytics
Alight Analytics is the trusted provider for everything marketers need to produce powerful marketing analytics faster. ChannelMix, Alight’s data management platform, automatically aggregates, cleans, blends and stores marketing data from any source in a single platform that integrates seamlessly with any BI or visualization tool—no coding required. Alight also offers a full suite of consulting services for marketing dashboards, Google Analytics, cross-channel attribution, data science and any other marketing analytics project. The Kansas City-based company is a three-time Inc. 5000 honoree, making it one of America’s fastest-growing private companies.

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