Greenville Landmark Recognized with Award

Tim Morrison, Madi Nalley, Kay Roper, Laura Coleman Nickles, Gina Smith, and Michael McCullough

Tim Morrison, Madi Nalley, Kay Roper, Laura Coleman Nickles, Gina Smith, and Michael McCullough

Cancer Survivors Park Logo Featuring the Celebration Hope Pavilion Wins American Advertising Federation Award

GREENVILLE, S.C. – The new logo for Cancer Survivors Park was recognized with a silver award in the 2020 American Advertising Federation (AAF) Awards competition, presented by the local AAF Greenville chapter.

The logo, which features one of Greenville’s newest landmarks, was designed by Infinity Marketing, a fully integrated marketing agency based here in the Upstate. The AAF applauded Infinity Marketing and Cancer Survivors Park for developing a logo that connects the mission of the park with its most recognizable feature - the “Beacon of Hope” spire that covers the Celebration of Hope Pavilion.

“Our long-standing partnership with Cancer Survivors Park makes receiving this award very gratifying,” said Infinity EVP of Operations, Tim Morrison. “The new logo is one of many key elements that was created as part of an awareness campaign that we created in partnership with the park.”

“This award is proof that we’ve been blessed to have one of the best strategic marketing partners in Infinity Marketing and we are thankful for their dedication to strengthen the Cancer Survivors Park brand and advance its mission,” said Kay Roper, Executive Director of the Cancer Survivors Park Alliance. “The Beacon of Hope is an intentional and ever present visual representation of hope pointing upward for all those touched by cancer. It is intended to be seen from the street so that those who can’t physically visit the park can still see it from multiple angles as they pass by.”

Cancer Survivors Park has been open to the public in downtown Greenville since 2018. It features a unique blend of gathering spaces and natural walkways along the Swamp Rabbit Trail, all dedicated to celebration, learning, healing and hope. Visitors to the park are encouraged to take pictures with the regal spire and tag Cancer Survivors Park on social media (Instagram, Facebook, Twitter, Pinterest, YouTube and LinkedIn).

For more information about Cancer Survivors Park, visit the Cancer Survivors Park Alliance Website or call the CSPA office at 864-255-5010.


About Cancer Survivors Park
The Cancer Survivors Park Alliance (CSPA) is a 501 (C)(3) non-profit organization dedicated to changing the way we live with cancer. Its mission is to serve as a catalyst for collaborative activities that engage, educate, empower and enhance the lives of anyone touched by cancer and to ensure the sustainability of the Cancer Survivors Park as the central venue for carrying out that mission. The Cancer Survivors Park is the signature project of CSPA - a 6.8-acre park along the Swamp Rabbit Trail that opened June 1, 2018 along Greenville’s Swamp Rabbit Trail. The park’s signature Center for Hope & Healing has already held over 40 education and awareness programs throughout the Upstate Cancer Network with its unique canopied celebration pavilion, specialty gardens, sculptural components and educational elements with connections to numerous community programs. Visit Cancer Survivors Park online at and on social media Instagram, Facebook, Twitter, Pinterest, YouTube and LinkedIn.

About Infinity Marketing
Founded in 1993 and located in Greenville, S.C., Infinity Marketing ( is an integrated marketing agency. The firm offers a comprehensive range of services including brand strategy, creative services, digital and traditional media, analytics, DJ influencer programs, social media, SEM, SEO, and web development. For more information on Infinity Marketing, please visit our website, LinkedIn page or follow us on Twitter @InfinityMktSC.

About AAF
The three-tier American Advertising Awards, formerly the ADDYs, celebrates creative excellence in advertising and recognizes the achievements of both professionals and students at the local, regional and national levels. AAF Greenville boasts nearly 100 members who work in advertising, marketing, media, public relations and all other related industry businesses throughout Greenville, Spartanburg and Anderson. As a chapter of the American Advertising Federation, AAF Greenville encourages professional development through seminars, award presentations, networking and industry leader recognition.

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