Greenville-Based Electric Soul Wins National ADDY Award

Carter Tippins and Micah Taylor receiving National ADDY Award at the 2022 Ceremony

Greenville, SC - Creative agency Electric Soul was awarded a Silver Addy at the 2022 National ADDY Awards held in Nashville, TN on Friday, June 3.


The National ADDY Awards are the highest honor in advertising. With over 26,000 submissions nationally, Electric Soul became the only Greenville, SC-based agency to win on the national level in 2022. Already receiving Gold ADDYs on the local and District levels, their video for the James Fisher Memorial Foundation was recognized for the category of Cinematography.

“It really was an incredible experience and a true honor,” said Micah Taylor, Co-Owner and Motion Lead of Electric Soul. “To not only be recognized in the same room as the largest and most distinguished brands in the world, but also alongside so many of our peers in the advertising industry that we have the utmost admiration for. It’s a true affirmation of our values to elevate both the people and the projects we work with, and we feel incredibly proud of our team for this achievement.”

“It’s incredible to be able to represent greenville and our growing creative community on the national stage,” said Carter Tippins, Co-Owner and Stills Lead at Electric Soul.

Each year, the American Advertising Federation honors the best work in the industry through a series of awards on the local, regional, and national level. Entries who win Gold Awards in each stage are progressed to the next level of competition. This, year, Electric Soul received a total of 10 ADDY Awards this year, including:

Greenville, SC Chapter - Judge’s Choice Award:
Cinematography - “Calcutta Trailer” (James Fischer Memorial Foundation)

Greenville, SC Chapter - Gold ADDY Awards:
Cinematography - “Calcutta Trailer” (James Fischer Memorial Foundation)
Web Commercial - “Calcutta Trailer” (James Fischer Memorial Foundation)

Greenville, SC Chapter - Silver ADDY Awards:
Cinematography - “JDavis Brand Film” (JDavis)
Video Editing - “JDavis Brand Film” (JDavis)
Web Episode - “Top Coffee”
Video Editing - “Top Coffee”
Industry Self Promotion - “2021 Showreel”

District 3 - Gold ADDY Award
Cinematography - “Calcutta Trailer” (James Fischer Memorial Foundation)

National - Silver ADDY Award:
Cinematography - “Calcutta Trailer” (James Fischer Memorial Foundation)

Electric Soul Creative is a people-first company launched in 2021 after the merger of Electric Soul Productions and Carter Tippins Photography. They partner with brands to concept, plan, and create photo and video campaigns. Since their launch, Electric Soul has created campaigns for numerous international brands including Marriott, Home Depot, GE and Hart Tools. They have also produced TV projects for Showtime, Magnolia, CNN, and Discovery.


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