Greenville-Based Electric Soul Wins District Gold ADDY Award

Electric Soul Team was Honored with Eight ADDYs at the Greenville awards ceremony.

Electric Soul Team was Honored with Eight ADDYs at the Greenville awards ceremony.

Greenville, SC (April 11, 2022) Electric Soul, a Greenville-based visual creative agency, was awarded a Gold ADDY Award at the District 3 American Advertising Awards, which recognizes work from South Carolina, North Carolina, and Virginia.


After winning eight awards at the Greenville chapter of the AAF Awards, including Judge’s Choice, Electric Soul became the only Greenville agency to receive the honor of Gold ADDY Award at the District level in 2022.

The Gold ADDY was awarded for their work in Cinematography on the James Fisher Memorial Foundation Calcutta Event Trailer.

“It’s an honor to be recognized,” said Micah Taylor, Co-Owner and Motion Lead of Electric Soul. “These awards are a testament to the hard work and creativity our crew pours into every project, as well as the trust and collaboration we enjoy with our incredible clients. I could not be more proud of the relationships and dedication that these awards represent.”

“We strive to not only create great imagery, but to partner with our clients to build the visual story that fits their brand and campaign,” said Carter Tippins, Co-Owner and Stills Lead at Electric Soul. “We value the trust and opportunity our clients afford us, and these awards validate the relationships we continue to build.”

Each year, the American Advertising Federation honors the best work in the industry on a local level. Top projects are then advanced to regional District Awards, to be judged alongside works from multiple states.

The eight ADDY awards Electric Soul won on the local level included:

Silver ADDY Awards:
Cinematography - “JDavis Brand Film” (JDavis)
Video Editing - “JDavis Brand Film” (JDavis)
Web Episode - “Top Coffee”
Video Editing - “Top Coffee”
Industry Self Promotion - “2021 Showreel”

Gold ADDY Awards:
Cinematography - “Calcutta Trailer” (James Fischer Memorial Foundation)
Web Commercial - “Calcutta Trailer” (James Fischer Memorial Foundation)

Judge’s Choice Award::
Cinematography - “Calcutta Trailer” (James Fischer Memorial Foundation)

About Electric Soul:
Electric Soul Creative is a people-first company launched in 2021 after the merger of Electric Soul Productions and Carter Tippins Photography. They partner with brands to concept, plan, and create photo and video campaigns. Since their launch, Electric Soul has created campaigns for numerous international brands including Marriott, Home Depot, GE and Hart Tools. They have also produced TV projects for Showtime, Magnolia, CNN, and Discovery.


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