Furman University offers new Master of Arts in Strategic Design

The Master of Arts in Strategic Design (MA-SDG) is offered through a collaboration with the Miami Ad School @ Portfolio Center in Atlanta.

Furman University has announced that it will offer a Master of Arts in Strategic Design (MA-SDG) through a collaboration with the Miami Ad School @ Portfolio Center in Atlanta.

Pending final approval from the Southern Association of Colleges and Schools Commission on Colleges, Furman will start accepting applications for the program in February 2019 for classes tentatively set for June 2019.


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The new master’s degree is an 18-month, five-semester program that provides an advanced understanding of art and communication theory applied through a portfolio school model. The MA-SDG program replicates the creative professional environment, giving graduates practical experience, a portfolio, and a network of industry contacts to propel them into creative careers.

The first summer term at Furman University in Greenville focuses on typography, communication and composition, and design thinking.

Three of the remaining four terms will be housed at the partner location, Miami Ad School @ Portfolio Center (MAS-PC) in Atlanta, with courses supervised onsite and remotely by the Furman program director.

The final practicum term will be held at Furman or based on practicum placement either at MAS-PC or in the industry. Twenty-two of the proposed 42 credits in the program will be taught, directed or supervised by Furman faculty.

The Atlanta-based MAS-PC courses will focus on creative and strategic thinking, design and design narratives, content and content creation, and a portfolio and practicum component. Some terms will have a reflection/vision point component led online by Furman faculty with guest seminar speakers from leaders in the advertising/design world.

For more information, contact Executive Director of Graduate Studies Troy Terry at 864-294-2213, and troy.terry@furman.edu. Or contact the Furman News and Media Relations office at 864-294-3107.