Kicking off the third year of its FUEL for Good Grant program, FUEL – a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services – is pleased to announce that it has selected the Upstate Chapter of the American Heart Association as its first quarter grant recipient for 2022.
“We were immediately drawn to our community’s chapter of the American Heart Association due to the nature of their local program and the impact we believe we can have on addressing teen vaping and tobacco use in the Upstate through a creative and thoughtful marketing campaign,” said Warren Griffith, FUEL CEO and founder. “Our focus is on local initiatives, and we look forward to supporting the Upstate chapter to confront a serious health issue affecting our youth in Greenville and the surrounding communities.”
Through the grant program, FUEL provides pro bono marketing services to a selected local nonprofit organization each quarter. Working closely with the Upstate Chapter of the American Heart Association, FUEL will help craft key messages and create communication materials to raise awareness among parents and teenagers about the new tobacco trends threatening their health, specifically e-cigarettes.
“We are honored to be selected by FUEL as their grant recipient, and we’re excited to work with their team to develop materials that will help us save lives across the Upstate by educating people about the dangers of teen vaping.” said Kelly Wilkins, executive director of the Upstate Chapter of the American Heart Association. “Our local team is focused on improving health for all Upstate residents and that is only made possible thanks to the generosity and support of our local community. We're grateful for FUEL's support through this grant and look forward to working together as we continue our mission to be a relentless force for a world of longer healthier lives.”
FUEL is committed to making a difference in the community and uses the FUEL for Good Grant program to give back and help local nonprofits in a tangible way. Since launching the program in 2020, FUEL has worked with eight local nonprofits and donated more than 500 hours of services with work ranging from videos and logo development to websites and PR/social media campaigns.
For more information about the Upstate Chapter of the American Heart Association, please visit www.heart.org/upstate. More information about the FUEL for Good Grant program is available at www.fuelforbrands.com/grant.
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