FerebeeLane, a full-service marketing and branding agency, and The Erwin Center for Brand Communications is excited to announce that Katie Driggs is the newest practitioner addition who will teach the Erwin Center’s Media Planning & Buying Strategies course at Clemson University.
Katie Driggs is currently the Director of Media at FerebeeLane in Greenville, S.C., leading media strategy and execution on widely-recognized brands like Spinx, Biltmore and Le Creuset. Prior to joining FerebeeLane, Katie’s experience included developing and executing plans for national and local brands like TUMI, Greenville Drive, Planet Fitness and Verizon Wireless.
The Media Planning and Buying Strategies course will focus on providing students with strategic tools to target, plan and activate media plans, and will include instruction on media tactics like paid search and paid social media, as well as reporting and optimization strategies.
Students will go through the process of obtaining a Google AdWords certification and will put together recommendations for a real brand’s media plan. Each team will present their plans, and include a measurement program to demonstrate success against key growth metrics.
FerebeeLane is a multidisciplinary brand communications firm that thoughtfully blends creative execution and business insight to create and grow narratives underlying brands including CaroMont Health, Le Creuset of America, Blackberry Farm, Vacmaster and Microban. Rooted in Greenville, S.C., our expert team delivers unexpected-thinking and detailed management that propels our clients from being known to being loved. Learn more at ferebeelane.com and follow on Instagram, Twitter, Facebook and LinkedIn.
For more information on The Erwin Center for Brand Communications visit, https://www.clemson.edu/centers-institutes/erwin/
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