Fellow Countrymen Launches New Website, Debuts New Brand Identity

Fellow Countrymen, a community-based non-profit committed to ending veteran homelessness and suicide across the Upstate, has launched a new website that reflects a fresh brand identity and includes a new promotional video. The new website and brand were developed by FUEL, a marketing agency specializing in branding and marketing solutions, as a part of their FUEL for Good quarterly grant program.

The organization’s new brand identity is part of the organization’s efforts to increase awareness and provide a more modern online platform to secure the support and donations crucial to their everyday operations. FUEL worked with Fellow Countrymen to strengthen their identity and more clearly communicate their important story by simplifying the design and streamlining the mission for clarity and impact. Remaining at the forefront during the brand design was creating a tribute to the lives of those lost, while celebrating those saved through giving vulnerable veterans life and purpose after war.

Fellow Countrymen, founded by David and Renee Nardone, provides a place of shelter and support for vulnerable military members facing the harsh realities of life after war: PTSD, substance abuse, unemployment, and the threat of suicide. Under Fellow Countrymen’s roof, these men are given a home and safe environment to remain accountable to peers, along with counseling, mentorship, job assistance, and community support through weekly outreach programs.

"We are so grateful for the new brand identity that came from the collaboration with FUEL, and for being selected as the Q1 FUEL for Good grant recipient," said David Nardone. "It was a pleasure to work with such a creative team who listened to our biggest need and brought our brand to life."

To learn more or offer support, please visit fellowcountrymen.org.

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About Fellow Countrymen
Fellow Countrymen is a community-based nonprofit with a mission to end veteran homelessness within the Upstate of South Carolina. As a group of veterans, patriots and fellow countrymen, they currently provide two separate homes with a total of ten beds for homeless veterans in Greenville, SC. Since their inception in late 2016, they have housed 45 veterans and provided services and assistance to over 760 veterans who have experienced homelessness or transitional issues. To learn more, visit fellowcountrymen.org.

About FUEL
FUEL, a marketing agency in downtown Greenville, South Carolina, is a dynamic group of industry-leading experts who specialize in branding and marketing solutions for B2B and B2C companies. Using an integrated approach that blends strategy with storytelling and design, the FUEL team elevates brands, generates leads, and helps businesses grow. To learn more, visit fuel-forbrands.com.


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