euphoria Food, Wine and Music Festival Announces New Executive Director

Greenville, SC (March 26, 2018) – euphoria Food, Wine and Music Festival is pleased to announce the appointment of Morgan Allen as its new executive director. The selection was made after an extensive, nationwide search and comprehensive selection process conducted by Swingbridge Consulting, a non-profit management support organization based in Charlotte, N.C. Having been a part of the euphoria team since 2016, Allen’s experience along with her enthusiasm and dedication for the festival made her the best candidate for the position. In her new role, Allen will manage euphoria’s full-time staff, expand the annual event’s corporate sponsorship base, serve as the year-round community representative and enrich the talent pool of nationally acclaimed guest chefs and musical acts.

“Morgan is the perfect choice for assuming the position of executive director for the euphoria, Food, Wine and Music Festival,” said Amy Vanderwerff, Chairman of the Board for euphoria. “Her demonstrated ability to secure and oversee participating talent and to connect and engage with our community, along with her commitment to the enhancement and growth of the festival have inspired the entire team, and we are delighted to welcome her into this new role.”

Allen first joined the euphoria team as event director of food and beverage where she played a critical role in developing and overseeing the aspects of the four-day festival, as well as several pre-festival events. Prior to joining euphoria, she served as the food and beverage manager at The Grille at Mahogany Run & Mahogany Run Golf Course in St. Thomas, US Virgin Islands. In this role, she managed all food and beverage outlets and the day-to-day operations, as well as designed, planned and implemented all food-related events. Allen has held various leadership positions over the last 11 years, with roles ranging from volunteer and community outreach manager, to restaurant manager and marketing manager.


“I am honored to be among the leaders of an event that has demonstrated consistent dedication and enthusiasm towards Greenville's thriving culinary and arts communities while making a philanthropic impact on the city,” says Allen. “I look forward to continuing euphoria’s mission to educate, entice, enlighten and entertain, as well as exploring new and effective avenues to connect the top culinary and beverage talent and acclaimed musicians from the Southeast with the Greenville community and its visitors.”

The 13th annual euphoria, Food, Wine and Music Festival presented by Lexus is taking place in Greenville, S.C., September 20 - 23, 2018. The highly-anticipated four-day festival includes exclusive tasting events, intimate musical experiences, cooking demonstrations, wine seminars and multi-course dinners. Dedicated to excellence, euphoria features regional and nationally-acclaimed chefs, sommeliers and renowned musicians – making it one of the leading food, wine and music festivals in the South. The full 2018 schedule of events will be revealed at the ticket launch event, Roast & Toast, taking place on Sunday, April 22, from 2 to 5 p.m. at The Rutherford. Tickets are on sale now at

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euphoria is a four-day food, wine and music festival held each September that seeks to shine a spotlight on Greenville, South Carolina’s thriving culinary and music arts communities. With a mission of also supporting the community, proceeds from the festival fund Local Boys Do Good, the 501 (c)(3) created to benefit local non-profit organizations. 2018 charitable partners include Harvest Hope Food Bank, Camperdown Academy and Feed & Seed. euphoria, a destination event for attendees from near and far, impresses all with its passion for quality and value. For more information, visit