Endeavor’s Collaborators & Cocktails Welcomes Sweetens Cove Bourbon Visionary Mark Rivers for Insights and Tasting

GREENVILLE, SC (October 26, 2021) – Endeavor, the coworking and meeting space community in downtown Greenville, announces that Mark Rivers, the visionary and co-founder behind Sweetens Cove Tennessee Bourbon Whiskey, will speak at its next Collaborators & Cocktails event. The in-person event, which will include a tasting of the brand’s ultra-premium bourbon, is co-sponsored by Joan Herlong & Associates/Sotheby’s International Realty and Nexsen Pruet and will take place on November 16 from 5:00-7:15 PM at Endeavor. Rivers will present the unforgettable Sweetens Cove backstory, including bringing the vision to life alongside celebrity partners, what it took to achieve its memorable market position and what lies ahead for the exclusive brand.

Real estate developer by trade, Rivers first began imagining Sweetens Cove Tennessee Bourbon Whiskey with a group of friends and business partners, which includes Peyton Manning, Andy Roddick, Skip Bronson, Rob Collins and Tom Nolan at Sweetens Cove Golf Club – the distinguished yet understated course for which the bourbon was named. The group purchased the club, beloved by discerning golfers for its natural beauty, course design and traditions, in 2019. They tapped Marianne Eaves, Kentucky’s first female master distiller, to create the bourbon. The company’s limited edition 2021 release is now available in Colorado, Indiana, Kentucky, Louisiana, South Carolina, Tennessee and Texas.


“Sweetens Cove is an amazing success story of a group of people coming together, rooted in a shared passion, to create something unique and memorable; their creation just so happens to be ultra-premium Tennessee bourbon,” said Erwin. “We’re thrilled to welcome Mark to Endeavor and to share a sip or two with him as he shares this incredible story.”

Important event details:
• Networking will take place from 5:00-5:45 PM, followed by presentation and Q&A beginning at 5:45. The event will conclude with networking until 7:15.
• Seating is limited. To RSVP, request an invitation at Endeavor@EndeavorGreenville.com (no walk-ins).
• Event is free to Endeavor members. Non-member tickets are $30.
• Proof of full vaccination against COVID-19 or a negative COVID-19 test (72 hrs) is required for entry. Full details provided upon ticket request.

About Endeavor
Endeavor is a membership-based coworking community for creative and entrepreneurial professionals, as well as corporate teams and business travelers. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of peers who offer a broad range of services and experience. Training opportunities, networking events and business consulting are available for the professionals who call Endeavor home every day, as well as business team members across the region. Endeavor has been recognized as the winner of the Coworker Member’s Choice Award for Greenville, SC. For more information, visit endeavorgreenville.com.


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