Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Lindsay Odom has been promoted to communications manager. Odom joined the Endeavor team as the coworking space’s first intern after graduating from Clemson University in May 2017. She was hired as its full-time communications coordinator in September 2017 to oversee Endeavor’s social media engagement and content marketing strategies, monitor its paid media campaigns, provide event support, and coordinate public relations activities involving Endeavor and its members.
Odom was promoted to communications manager due to the ongoing results she achieves for Endeavor and her growth into a leadership role within the organization. She is responsible for overseeing Endeavor’s social channels, managing relationships with Endeavor agency partners, mentoring Endeavor interns, and developing outreach projects to involve members in community relations initiatives.
“From the beginning, Lindsay has found every opportunity to contribute to Endeavor’s and our members’ successes,” said Joe Erwin, president of Erwin Creates and founder of Endeavor. “Her passion, drive and service-minded ethic are remarkable. We have loved seeing her thrive and look forward to how she will grow in her new role.”
During her tenure with Endeavor, Odom has grown Endeavor’s Instagram engagement, mentored the team on advanced social media tactics, and developed content strategies that celebrated Endeavor members’ individual successes. While at Clemson, Odom was an award-winning Communication major with a minor in entrepreneurship, and a student within the Erwin Center for Brand Communications.
Endeavor is a membership-based coworking community for independent agencies and freelancers in the creative services fields, as well as corporate marketing teams. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. For more information, visit www.endeavorgreenville.com.
About Erwin Creates
Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, venture creation, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In Spring 2016, Erwin Creates opened Endeavor, a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals. Erwin Creates acquired a United Soccer League (USL) Division III franchise in Spring 2018, the Greenville Triumph, to bring professional soccer to the Upstate for the league’s inaugural season in 2019. For more information, visit www.erwincreates.com.