Endeavor, a coworking space in downtown Greenville’s LEED-certified ONE tower, announces that it will co-host a virtual Collaborators & Cocktails speaker series with Clemson’s Erwin Center for Brand Communications on Wednesday, May 20. Major brand marketing heavyweights Leslie Sims, former chief creative officer at both Ogilvy and Young & Rubicam, and Fabio Tambosi, global head of brand communications, Apparel & Training business unit at Adidas, will share their thoughts on the best and worst responses from big brands around the globe during the COVID-19 global pandemic.
Sims and Tambosi, both Clemson graduates, serve on the board of directors for Clemson’s Erwin Center to help students prepare for careers in brand communications. Together, the two will share examples and their points of view on what lessons attendees can learn and apply to their own marketing efforts from the triumphs and failures of major brands during the crisis.
“One of the great opportunities that hosting a virtual event gives us is the ability to have not one, but two of the best brand leaders share their expertise, wit and humor about how brands are getting things right and wrong during such an incredibly challenging time in our history,” said Joe Erwin, founder of Endeavor and the Erwin Center for Brand Communications, and president of Erwin Creates. “Both Leslie and Fabio are highly-sought after speakers and we can’t wait to hear their evaluation of these campaigns and the advice they share with our Endeavor members, Clemson students and guests.”
Sims, who has led the creative development and execution for many of the country’s top brands, has been named as one of the Top 10 chief creative officers in the US by Adweek, Most Creative Women in Advertising list by Business Insider, and one of Advertising Working Mothers of the Year. She led the creation of a digital preservation platform for the US National Parks for Nature Valley and was the creator of Staples’ Easy Button. Sims’ work has been recognized with awards including Cannes Lions, Clios, Webbys, One Shows, Communication Arts, and a Gold Jay Chiat Award.
Tambosi steers the development of Adidas’ overall integrated brand communication plan across sport performance categories and was responsible for leading a successful digital transformation in the women’s category. Prior to Adidas, Tambosi was the director of global football brand marketing and digital services at Nike, where he drove marketing support for football training apparel and services and led development of a training program to enable football consumers to become better players in 16 key cities worldwide. Tambosi is also an adjunct professor teaching Influencer Marketing.
The virtual Collaborators & Cocktails event will be hosted on Zoom. Waiting room opens at 4:45 p.m., followed by the presentation and Q&A session at 5:05 p.m. until 6:15 p.m. The event is free to all Endeavor members and $10 for non-members. Registration is required. To register, email Endeavor@EndeavorGreenville.com. Registrants will be emailed full details and a Zoom link.
Endeavor is a membership-based coworking community for independent agencies and freelancers in the creative services fields, as well as corporate marketing teams. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. Endeavor has been recognized as the winner of the Coworker Member’s Choice Award for Greenville, SC in both 2018 and 2019. For more information, visit www.endeavorgreenville.com.
About Erwin Creates
Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, venture creation, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In Spring 2016, Erwin Creates opened Endeavor, a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals. Erwin Creates is also the founding owner of the Upstate’s USL League One pro soccer team, the Greenville Triumph. The team’s successful inaugural season took them to the League Championship match in October 2019. For more information, visit www.erwincreates.com.
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