Dunlop’s Global Marketing Director, Head of Product Development Joins The Brand Leader

Jamie Douglas

Jamie Douglas

GREENVILLE, S.C. – The Brand Leader, a branding agency specializing in strategy and design headquartered in Greenville, South Carolina, recently announced the addition of Jamie Douglas to their growing staff.

Douglas comes to The Brand Leader with over 16 years of experience in the active lifestyle sector, particularly in the racquet sports industry. He began his career at the
International Tennis Federation conducting product research and joined Dunlop Sports in 2007 to lead the product development of their tennis products. After being promoted to the Global Head of Product Development for the entire racket sports category, Dunlop was acquired by Sumitomo Rubber Industries, who promoted Douglas to Global Marketing Director.

“I’m delighted to be working with such talented and fine people as the account directors,
designers, developers, and copywriters at The Brand Leader,” said Douglas, who
relocated from the UK to his wife’s hometown of Greenville, SC in 2020. “Together, we
all will be working to usher in the future of our collective clients’ needs for growth.”

Douglas will be spearheading our client’s brand needs to champion growth, their
position in the marketplace, and, ultimately, to own market share in their industry. His
track record of working with international brands and establishing a beachhead for them
in the marketplace, while offering new product lines and brand positioning, is exactly
why his role is a critical addition to the burgeoning team at The Brand Leader.

“Adding Jamie to our account leadership team is part of a very strategic move to
continue positioning our agency to better serve clients, and our Account and Project
Managers, in all aspects of branding, design, and marketing,” said Agency Director,
Kyle Duford. “Jamie is the ideal candidate for this position with our senior brand
strategist team; his experience growing and developing brands has already had an
immediate positive impact on our clients.”

About The Brand Leader
Founded in 1999, The Brand Leader is a branding agency specializing in strategy and
design. Headquartered in Greenville, South Carolina, The Brand Leader creates and
leads brands by focusing on transforming national and global companies into
unforgettable, strategically positioned brands. In 2020, the agency launched its outdoor
and active lifestyle brand initiatives.

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