Greenville Pro Soccer is pleased to announce the appointment of Doug Erwin as vice chairman and chief brand officer of the ownership group bringing a United Soccer League (USL) D3 team to Greenville beginning play in May 2019.
In his dual role, Erwin will guide the process of creating the soccer team’s branding and ultimately oversee the team’s marketing and PR efforts as well as merchandising and social media communications.
“I am thrilled to take on this new challenge, which blends my love for soccer with my passion for developing and promoting the brand and message of a great product,” Erwin said. “I’m excited about building a fan base around this team in a culturally diverse and enthusiastic community that has an insatiable appetite for the sport.”
Erwin will work alongside Greenville Pro Soccer President Chris Lewis and Chairman Joe Erwin on all aspects related to the team’s initial build-out, including venue selection, staffing and community outreach.
Lewis said that Doug Erwin brings both a deep understanding of the market and a keen instinct for what resonates with soccer fans. “Doug is a great addition to the team we are building around pro soccer in greater Greenville, and he possesses keen insight with regard to the culture of the sport and connecting to the soccer fans and supporters in the community.”
The USL announced in March that an ownership group led by Joe Erwin had acquired a USL D3 soccer franchise and was bringing professional soccer to the Upstate for the league’s inaugural season in 2019.
Doug Erwin also serves as a partner in Erwin Creates, which serves as the platform to support Joe Erwin’s continued entrepreneurial involvement in business consulting, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University.
Doug Erwin previously worked as managing director at Endeavor, a creative, collaborative community that offers co-working space and business-building opportunities for creative services professionals — and serves as a destination for companies and individuals looking to connect with and help cultivate the Upstate’s vibrant creative class.
For the latest information on Greenville Pro Soccer, visit www.GreenvilleProSoccer.com.
About the United Soccer League
The USL is one of the most prominent Division II professional soccer leagues in the world, reaching a population of more than 75 million people to fuel the growth of professional soccer across North America. Headquartered in Tampa, Florida, the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications and sponsorship.
The USL has national media partnerships with ESPN and SiriusXM, and operates USL Productions, which includes a state-of-the-art facility that will produce and distribute more than 500 league matches and more than 1,000 hours of original content to national partners, local affiliates, the USL’s Match Center and international markets over the 2018 season.
About USL Division III
USL Division III is shaping the future of the game in the United States, uniting passionate fans in new markets with the thrill of a proven professional soccer experience. Beginning play in 2019, USL Division III has announced South Georgia Tormenta FC, FC Tucson and a Greenville-based team as founding members and will have additional franchise announcements in the coming weeks and months. Official competition structure and brand launch announcements are also expected later this year.
About Erwin Creates
Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, venture creation, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In spring 2016, Erwin Creates opened Endeavor, a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals—and serves as a destination for companies and individuals looking to connect with and help cultivate the Upstate’s vibrant creative class.