Crawford strengthens its media team

Crawford, a full-service strategic marketing agency based in Greenville, is strengthening its marketing capabilities with the promotion of longtime team member Michelle Herring to associate media director and the addition of Natalie Richards as digital strategist. Crawford continues to see exponential growth in requests for strategic media plans and digital marketing services.

“Michelle has played an essential role in developing and expanding our media team,” said Andy Windham, president and chief strategy officer of Crawford. “She has implemented unique, creative campaigns and consistently driven outstanding results for her clients to reach their goals. We are excited to see her continue to elevate the team in her new role.”

Herring has been with Crawford for more than six years and previously served as senior digital media strategist. In this expanded role of associate media director, Herring will lead the growing media team in developing and executing results-driven campaigns for clients across a variety of channels.

“I’m passionate about working with clients to understand their goals and figuring out the right mix of media to drive results. Over the years, Crawford has afforded me opportunities to expand my marketing expertise across both digital and traditional channels. It’s been extremely fulfilling to develop my career at Crawford and I’m thrilled to continue in this new position,” said Herring. “We continue to see high demand for digital marketing services, and I’m excited to grow the team with the addition of Natalie Richards. I know her knowledge and expertise will be a huge benefit to current and future clients.”

Richards comes to Crawford with five years of digital marketing experience. Her skill set includes SEO, paid social media and Google Ads. In her previous role, she served as digital marketing coordinator for 9Round where she oversaw the development and execution of campaigns for multiple franchises.

“I look forward to diversifying my experience working with Crawford’s clients in multiple industries and to learn from a well-versed digital media team that has achieved so much success for their clients,” added Richards.

Crawford is a full-service marketing and branding agency in Greenville, S.C. The agency provides a full range of services including branding, traditional advertising, search engine optimization (SEO), video production, web design and digital marketing. Crawford is known for providing strategic and creative communications, highly responsive customer service and significant, award-winning results for its clients. Crawford has expertise in a variety of industries, including healthcare, travel and tourism, education, manufacturing, and financial services. In 2022, the company was recognized for the fifth consecutive year as one of South Carolina’s Best Places to Work. For more information, visit

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