Crawford Strategy Welcomes Craig Tobin as Traffic Coordinator

Craig Tobin

GREENVILLE, S.C. – April 23, 2019 – Crawford Strategy, a full-service marketing and branding agency, recently welcomed Craig Tobin as traffic coordinator. In this important role, Tobin manages the agency’s project workflow and communicates between various departments to share project goals and deliver quality results to clients within the expected timeframe.

“Coming from the world of manufacturing and design, I’m thrilled at the opportunity to join an agency known for creative thinking,” said Tobin. “This dynamic and diverse team brings out my best potential and provides the ability to learn and develop, both personally and professionally. Crawford Strategy is showing everyone what a full-service agency can do for brands. It is a pleasure to work with such a high-level team in a lively workplace.”

Tobin has more than eight years of professional experience and brings a background in marketing, design and digital communications. Born and raised in Scotland, he received a bachelor’s degree in computer animation and digital art from The University of the West of Scotland. His education led to roles at New Pig Corporation, The Greener Deal and Intelligent Data where he managed marketing and communications initiatives, including the planning and execution of creative materials. Tobin’s experience with multiple projects across various business divisions lends itself to the role and will support Crawford Strategy as the agency experiences continued growth with a diverse mix of clients.

“We are thrilled to welcome Craig with his project management experience and enthusiastic attitude that will benefit this important role in the company,” said Allison Mertens, SVP Director of Corporate Growth. “He values both the creative process and understands the importance of delivering business results in a fast-paced environment. We are confident in his ability to make us a stronger company.”

A new resident of Greenville, Tobin enjoys exploring the Upstate with his wife and dog.

About Crawford Strategy, LLC
Crawford Strategy is a full-service marketing and branding agency in Greenville, S.C. The agency provides a full range of services including advertising, SEO and SEM, video production, web design and digital marketing. Crawford Strategy is known for providing strategic and creative communications, highly responsive customer service and significant, award-winning results for its clients. Crawford has expertise in a variety of industries including healthcare, travel and tourism, education and financial services. Crawford Strategy is ranked 17th on the Best Places to Work in South Carolina list for 2018 in the Small/Medium employer category. For more information, please visit our website at

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