Coldwell Banker Caine Announces New Division


Greenville, SC — Trailblazing Upstate real estate company, Coldwell Banker Caine, announced a plan that includes changes intended to prepare the fast-growing company for the future.

Responding to double-digit performance increases (in an industry that is experiencing low single-digit growth), Caine is implementing a new structure that better serves the company’s diverse community of agents and clients. The plan also establishes significant support for training and development.

“Our agents and developer partners are both growing their market share dramatically,” noted Stephen Edgerton, Caine’s President and CEO. “While we could just increase our headcount and capacity to support them, we see an opportunity to do so much more. We’re choosing to invest in our future and our community by aligning our focus and resources on what our partners will benefit from most.”

To that end, Caine’s leadership team developed a new organizational plan around what they believe are the most critical components for the company’s future success: excellence and expertise.

Commitment to Excellence:
A critical component of Caine’s evolving structure is a more definitive commitment to training, excellence, and broker support. Amanda Hamet was promoted to Senior Vice President of Sales and Broker in Charge not only to strengthen the residential team, but also to spearhead coaching and training initiatives. The move also prompted a bold new hire: the recent addition of Alyson Donnelly, who relocated from an international real estate luxury brand, Engel and Volkers NYC, to join Caine as Vice President of Sales. Ginger Griffith was hired to the position of Broker Operations Manager to further expand communication and efficiencies within the residential division.

As part of this announcement, the company will launch a groundbreaking training program for new and seasoned agents in 2020 called CaineCollege.

CaineCollege will provide an unprecedented path to entry for qualified candidates into the world of real estate sales. One aspect of the initiative will be training and licensing support for quarterly groups of prospective real estate professionals. Another will be funding for continuing education for experienced agents to grow their skills and knowledge.

“The Coldwell Banker Caine team is always looking for ways to innovate and improve,” Edgerton concluded. “Yes, we’re experiencing historic growth right now, but we still want to be better. Even at almost 90-years-old, we’re still driven to evolve. Like our introduction of Real Estate Galleries almost a decade ago, or the recent rollout of our new branding, we never stop looking for ways to positively impact our agents, our clients, our industry and our community.”

Expertise Redefined:
This emphasis on expertise inspired Caine’s newest corporate division, a specialist-led unit focused exclusively on Upstate homebuilders and developers. Erika DeRoberts was promoted to Senior Vice President of Developer Relations and Broker in Charge to manage the new division.

“The future of real estate is driven by the unique needs of our clients,” Amanda Jones, Executive Vice President of Sales, said about the new division. “Given how different new home sales can be from traditional residential transactions, we wanted to establish a specific support team that only focused on new homes — while bolstering our broader network of residential sales with an even higher standard of professionalism.”

About Coldwell Banker Caine
As a premier provider of full-service real estate in the Upstate, Coldwell Banker Caine is a top two percent Coldwell Banker affiliate and the Greenville office currently holds the #1 ranked office in South Carolina. The company offers quality residential and commercial real estate services across Greenville, Spartanburg, Oconee, and Pickens counties. Family owned and operated, Coldwell Banker Caine has been helping the Upstate find their way home since 1933. For more information, visit their website at or follow their social media channels: Facebook, Twitter, and Instagram.

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