Clemson MBA Class of ’17 Alum, Anthony Gaenzle, Launches Digital Marketing Agency Serving the Upstate and Beyond

Clemson MBA alum, Anthony Gaenzle, recently launched a new marketing agency aimed at helping businesses navigate exceptionally challenging times. A 2017 MBA graduate, his career has spanned leading marketing for a global agency located in Greenville, growing an SaaS company, doubling the revenue of a major law firm, as well as helping to launch 10 startups and grow brands across multiple industries.

Gaenzle Marketing, led by CEO Anthony Gaenzle, has worked with numerous businesses in South Carolina, Pennsylvania, and up and down the East Coast to drive brand awareness and new business despite continued uncertainty for businesses throughout the pandemic.


The agency provides a full scope of marketing services, including website design, content marketing, social media, video production, graphic design, search engine optimization, copywriting, and blogging. Gaenzle Marketing leverages the strength of team members each bringing 15+ years to the agency in both strategic and creative roles. The team has been working together for many years leading up to the creation of Gaenzle Marketing.

CEO Anthony Gaenzle previously led the marketing efforts for EnVeritas Group, a global content agency in Greenville, South Carolina. During a three-year period, he developed and executed strategies that led the agency to experience significant growth. Later, he played an integral role in helping launch and grow a small marketing agency in Lancaster, Pennsylvania, before making the decision to leave there and launch his own agency, Gaenzle Marketing, serves clients in Pennsylvania, South Carolina, Virginia, Florida, and other areas.

“Launching this agency has been in the works for several years, and I’m fortunate to have some of the top talent in the region and the country follow along and join the team,” said Anthony Gaenzle, CEO at Gaenzle Marketing. “I credit a lot of the success we’ve achieved to the time I spent as a part of Clemson University’s MBA program where the spirt of entrepreneurship was instilled in me.”

Gaenzle Marketing has received recognition from multiple publications, including Clutch.co, a prominent reviewer of marketing and creative agencies. A strong knowledge of both the Upstate of South Carolina and the Central regions of Pennsylvania and Florida allows the agency to easily partner with regional companies to help them grow and thrive in a complex marketplace.

The agency keeps its fingers on the pulse of national trends as well, having also worked with companies in Florida, South Carolina, Pennsylvania, Virginia, and beyond helping the team to consistently think outside the box and breathe new life into marketing campaigns for its clients.


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