Greenville, S.C. (January 22, 2018) – BRIGHT+CO Marketing, a full-service marketing company, has been selected for the 2018 Greenville Chamber Minority Business Accelerator.
BRIGHT+CO is a woman-owned marketing firm headquartered in Greenville, S.C. The company was founded in 2013 and specializes in strategic planning, research, digital strategy, creative strategy, brand management, integrated media, online reputation management, and public relations.
BRIGHT+CO’s founder and CEO, Jennifer Sutton, has over 25 years of agency experience. She has a diverse background, including both B2B and B2C brands. Her experience covers brand management, marketing and research, integrated media planning and digital architecture. She has worked with both emerging and developed markets across a large number of manufacturing and retail organizations for some of the biggest brands in the U.S.
The Minority Business Accelerator (MBA) was created in 2013 by the Greenville Chamber to advance economic inclusion by equipping high-potential minority-owned, women-owned or veteran-owned businesses or businesses located in low to moderate income communities with the tools necessary for development, growth and expansion.
In 2018, the Greenville Chamber has developed new partnerships to ensure that the Minority Business Accelerator continues to be a cutting-edge program utilizing the latest technology to deliver exceptional service to participants. The Greenville Chamber and The Brickyard are partnering to create a dashboard for MBA participants providing a gateway for accessing business tools, resources and one-on-one connection opportunities with subject matter experts of relevant business disciplines. The Brickyard will also provide a dedicated meeting space for MBA, alternative workspace for participants and other professional services. This partnership was made possible by a generous investment by Wells Fargo Bank to Accelerate, Greenville’s private sector-fueled economic development initiative. The Minority Business Accelerator is one program funded by Accelerate.
About BRIGHT+CO Marketing
BRIGHT+CO is a woman-owned, SC-registered corporation with its principal office in Greenville, SC. Jennifer Sutton is the CEO and founder of the new agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is partner and CCO and shares Jennifer’s vision for helping organizations, big or small, develop strategies that place the consumer at its core. And, doing so in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than other agencies. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where a cohesive and collaborative team is designed around the client’s needs and budgets. BRIGHT+CO’s clients include Uniroyal, Wastequip and its family of brands (Wastequip, Toter, Galbreath, Pioneer and Mountain Tarp), Microban International, RSC Bio Solutions, Milliken, Lennar Carolinas, Lennar International and Lowes Food Stores.
About the Greenville Chamber’s Minority Business Accelerator Program
The Greenville Chamber’s Minority Business Accelerator Program (MBA) actively seeks to improve the capacity of minority-owned firms by increasing recognition of the value of minority businesses as suppliers, strategic partners and, ultimately, as effective engines for job growth, economic development and wealth creation. The program prepares high-potential, minority- owned businesses for accelerated growth and expansion through business development services, mentoring, targeted training, and access to large corporations for partnership opportunities and a custom roadmap to sustainable growth. MBA helps business owners overcome growth barriers and creates access to new opportunities for diverse businesses, connecting them with the right resources and results-driven strategies to fuel their growth and build capacity.
Since its inception in 2013, the Greenville Chamber’s MBA has served approximately 50 firms, seen over $15.5 million in contracts awarded, and has created approximately 157 jobs.
About the Greenville Chamber
The Greenville Chamber, now in its 129th year of operation, is the largest business organization in Upstate South Carolina with over 2100 Investors supporting the vision of a globally competitive Upstate economy where businesses succeed and people prosper. For information, visit greenvillechamber.org.
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