Greenville, S.C. – BRIGHT+CO Marketing, one of the region’s fastest-growing award-winning full-service marketing firms, has recently expanded its client service and media teams with the addition of a new media director, client service lead and media coordinator.
Media director Rich Cacciato comes to BRIGHT+CO with more than ten years of media buying and strategy experience earned at New York-based Assembly & Allegory, MDC Partners and TARGETCAST, TCM where he negotiated and managed all national TV and video executions on behalf of clients such as AMC Network, 1-800 Contacts, Red Robin, Nickelodeon, The UPS Store, Ricola, A24 Films, BBC America, and Timberland. With broad expertise in media evaluation and planning, Rich also developed Assembly & Allegory’s proprietary media evaluation and prioritization tool. With a Bachelor of Science degree in marketing from Clemson University, Rich will oversee a portfolio of assigned media clients.
The BRIGHT+CO media team has also added Bryan Barton, as a media coordinator. A former BRIGHT+CO intern, Bryan will use his project management and organizational skills to assist the media director in gathering specs, tracking media results and trafficking ad campaigns. Bryan, who has earned Google Analytics certification, holds a Bachelor of Science degree in business management from Clemson University.
Elizabeth Perry brings extensive expertise in branding, marketing program management and client development across a wide range of industries and tactical areas to her new role at BRIGHT+CO. As a client service lead, she will support the CEO in managing client projects to ensure the overall quality of work. Elizabeth’s resume includes tenures with Ogletree Deakins, Emedia Group and Synnex Corporation. She holds a Bachelor of Fine Arts degree in studio art from Birmingham-Southern College and a Master of Business Administration degree from Cairn University.
“BRIGHT+CO has been on an incredible growth streak, driving our need to expand our staff in key areas,” said Jennifer Sutton, founder and CEO of BRIGHT+CO Marketing. “The addition of Rich, Bryan and Elizabeth will allow us to be more scalable and continue to provide the deep expertise and consistently superior level of client service for which we are known. We are so happy to have them on board.”
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