Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS Reveals New Global Brand Identity

Ahead of its global brand’s 10-year anniversary, Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS, unveils a bold refreshed look. The modern design paired with sophisticated and vibrant colors brings a fresh identity to a brand founded on the principles of trust, stability, integrity, and longevity.

“Today we embark on our next decade of success by unveiling our new look,” Christy Budnick, CEO of Berkshire Hathaway HomeServices, “Our refreshed look pays respect to our past and our core foundations of who we are as a brand and perfectly positions us for the exciting future ahead.”

The Berkshire Hathaway HomeServices style evolution is centered on the needs of real estate professionals working within a business that is driven both digitally and with an emphasis on personal connections and relationships. A striking refreshed brand logo, refreshed color palette, and modern typography will be showcased throughout the world and via the millions of marketing pieces, digital impressions, and brand awareness campaigns generated each year and proudly displayed on company and agent websites, yard signs, marketing collateral and more.

Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS will incorporate the refreshed look and feel in a phased approach with the environment and economics being important considerations of a project of this scale.

The Berkshire Hathaway HomeServices Luxury Collection also reveals a refreshed look today. Luxury Collection Specialists comprise an exclusive group of real estate professionals and an unparalleled portfolio of the most magnificent properties around the globe. Designed to personify the qualities Luxury Collection Specialists conduct their business, the refreshed look of luxury is contemporary, yet classic, and always refined.

To view the Berkshire Hathaway HomeServices refreshed look and for more information, visit:

About Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS
Founded in 1964 by C. Dan Joyner, Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS is the Upstate’s leading real estate company, selling more homes than any other firm in this region. The family-owned company has 10 offices and over 400 agents providing residential and commercial real estate, property management, relocation and senior services. For more information, visit

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