BBB of Upstate South Carolina: The Salvation Army of Greenville named Applause Award winner

Bea Smith, Community Relations and Development Director, and Major Andrew Kelly, Area Commander for The Salvation Army of Greenville. (BBB of the Upstate)

BBB® of Upstate South Carolina awarded The Salvation Army of Greenville with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB’s Local Advertising Review Program (LARP) recognizes a business and nonprofit within the 10 counties of the Upstate for adhering to BBB’s Code of Advertising guidelines.

Area Commander for The Salvation Army of Greenville, Major Andrew Kelly, said they are honored to be named the nonprofit Applause Award recipient.

“We always strive to maintain our integrity in all that we do and especially in our public communication,” Commander Kelly said. “We are thrilled to be recognized for that.”

The Salvation Army of Greenville officially opened in 1904 and it has been serving the community ever since. Out of every dollar donated to The Salvation Army, 82 cents go directly to services that help the most people in need.

A variety of local programs are offered by The Salvation Army, including shelter, disaster relief, rent and utilities assistance, worship services, Boys & Girls Club, Angel Tree Greenville, and The Salvation Army Family Stores.

Implemented through a local partnership between BBB and the American Advertising Federation of Greenville, SC, the LARP committee monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs.

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