BBB® of Upstate South Carolina awarded Bridge City Coffee with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB’s Local Advertising Review Program (LARP) recognizes a business and nonprofit within the 10 counties of the Upstate for adhering to BBB’s Code of Advertising guidelines.
Bridge City Coffee Founder, Gregory Ward, said receiving the Applause Award was very humbling and exciting at the same time.
“We made the decision years ago to stay true to our mission no matter the cost to us and that doesn't often get recognized,” Ward said. “We don't do it for recognition, but it definitely gives us a boost to know people are hearing, receiving, and understanding why we do what we do.”
With the mission of “building value and hope in people through coffee”, Bridge City Coffee strives to heal and span divides between people and communities. Bridge City Coffee partners with farming communities around the world through relational sourcing, which ensures they know where the coffee comes from and that the farmers are being paid fairly.
The mission carries into their staff development and training as well, which focuses on courage, humbleness, equality, and excellence in all things. Additionally, Bridge City Coffee engages and supports the surrounding communities by providing financial support, training, and sharing resources.
In addition to its Greenville café, Bridge City Coffee recently opened a second café in Travelers Rest.
Implemented through a local partnership between BBB and the American Advertising Federation of Greenville, SC, the LARP committee monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs.
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