(Greenville, S.C.) April 2, 2019 – Award winning creative director Ken Ratcliffe was recently named Executive Creative Director for UniComm Media Group (UMG) and 3Fold, two sister advertising agencies offering marketing, digital, creative and consulting services with clients in the U.S. and around the world. As the new Executive Creative Director, Ratcliffe will lead all strategic direction for UMG, a full service, Hispanic advertising agency and 3Fold, a marketing agency both headquartered in Greenville, S.C.
Prior to joining UMG and 3Fold, Ratcliffe was Creative Director at Hill Holliday Boston where he and his team landed three national brands - Planet Fitness, Simple Mobile and Party City. When Ratcliffe was lead creative director on Planet Fitness, the health and fitness center experienced the highest increase in the number of new members in their 25-year history.
A graduate of Boston University’s School of Communication and The Portfolio Center in Atlanta, Ratcliffe’s idea of using animated celebrities transformed PepsiCo’s Lipton Brisk Iced Tea into a billion dollar brand. The campaign not only became a case study at Harvard University but is also part of the permanent collection at the Museum of Modern Art.
Ratcliffe was also part of David Droga’s global team as Executive Creative Director for Publicis New York and Sydney where he ran Heineken, Heineken AA, Heineken Light, Amstel Light and several Pernod Ricard brands. He’s won Addy’s, Adweek's Best Spots of the Year twice, a Gold Shorty and Gold Effie award and made Cannes shortlist for his Super Bowl spot “Disturbance.”
“Ken’s experience, vision and creativity will be an unbelievable asset to UMG’s growing client list, and his talents will help us elevate our work,” said Ramón Nieves-Lugo, CEO/Principal of UniComm Media Group.
Ratcliffe also served as the CCO of Publicis Malaysia where he oversaw a number of brands including Nestle and Intel and has freelanced everywhere from Singapore to LA. He also had a brief career change where he was a comedy writer in Hollywood where he wrote for MTV, Comedy Central and was personal writer to comedian Jimmy Kimmel, host of “Jimmy Kimmel Live.”
“With Ken’s incredible skills and talents, 3Fold will be better positioned to help our clients connect their brands in new, creative ways,” said Tim Joiner, Principal and CEO of 3Fold. “Ken is one of the most creatively recognized leaders in the industry and will be an important asset as we bring together the best of business, technology and intentional design to propel our partners forward.”