Anderson University Unveils New Brand Identity

ANDERSON, SC – After two years of research, stakeholder feedback and creative vision-casting, Anderson University today is introducing an updated visual identity that includes a new logo, updated colors and a dedicated web page that will help advance the University’s story of Great Academics, Great Faith, Great Purpose and Great Hospitality for years to come.

“We are very excited about our new brand identity, and are certain our entire campus community will embrace this bold visual representation of what Anderson University is, what we stand for as a family and what the future holds for this place we love so dearly,” said Senior Vice President for Administration and Brand Omar Rashed.

President Evans Whitaker often explains Anderson University students’ intellectual, spiritual and vocational journey with an ancient proverb: “Mighty oaks rom tiny acorns grow.” That metaphor served as the inspiration for the Anderson University Office of Marketing and Communication’s completely in-house rebranding effort.

AU’s former logo was cherished for its representation of the University’s foundational pillars of Great Academics, Great Faith, Great Purpose and Great Hospitality. Despite the new brand identity, the AU experience remains rooted in those ideals, Rashed said.

“Those foundational values remain even as we seek a new, creative way to present ourselves locally, regionally and globally,” he said.

The new brand identity comes as Anderson University continues a growth trajectory that is both historical and unprecedented. More than 900 first-time students enrolled at AU this fall, for the biggest incoming class in the University’s more than 110-year history. Combined with a total enrollment of nearly 4,000 students, Anderson University today is the largest private university in South Carolina, and one of the fastest growing institutions of higher learning in the United States.

To learn more about this comprehensive re-branding initiative, visit

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