Greenville, SC – March 8, 2018 – VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has named Terry Hoelle vice president of foodservice.
In this new role, Hoelle will develop an in-depth channel training program, promote industry relations and lead business development efforts for the agency. Hoelle has participated in and held board positions with several foodservice industry organizations such as North American Association of Food Equipment Manufacturers (NAFEM), National Association of Convenience Stores (NACS), Manufacturers’ Agents Association for the Foodservice Industry (MAFSI) and the International Facility Management Association (IFMA). VantagePoint will leverage Hoelle’s experience with these organizations to bolster its professional development program.
“Terry is an added resource for not only VantagePoint, but our clients as well,” said Henry Pellerin, VantagePoint president and CEO. “Whether developing channel strategies for clients entering new markets or providing key foodservice insights to strategic initiatives, she complements our team’s marketing expertise well.”
Hoelle has over 25 years of experience in foodservice industry, with both operational and sales management experience.
“Every marketing plan VantagePoint develops is rooted in strategy,” said Hoelle. “I’m excited to use my foodservice expertise on the agency side of the marketing equation and add value to VantagePoint’s capabilities.”
With Hoelle on board, VantagePoint is the only full-service marketing agency with a Certified Foodservice Professional (CFP) on staff. For more information about VantagePoint, visit www.vantagep.com.
About VantagePoint Marketing
VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients. Headquartered in Greenville, South Carolina, it is ranked nationally as one of Chief Marketer’s 2017 B2B Top Shops, is a nine-time winner of the Business Marketing Association of the Carolinas’ Agency of the Year award and has been named one of the small/midsized Best Places to Work in South Carolina for five consecutive years. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.